摘 要
20世紀(jì)90年代以來(lái)，隨著計(jì)算機(jī)互聯(lián)網(wǎng)技術(shù)的迅速發(fā)展和普及，世界各國(guó)相繼開(kāi)始建設(shè)國(guó)家基礎(chǔ)信息網(wǎng)絡(luò)，全球互聯(lián)網(wǎng)用戶(hù)數(shù)大幅度增加，網(wǎng)上資源日益豐富，電子商務(wù)和網(wǎng)絡(luò)經(jīng)濟(jì)也隨之應(yīng)運(yùn)而生，并且受到越來(lái)越多的國(guó)家、行業(yè)和企業(yè)的關(guān)注與參與，逐步進(jìn)入高速發(fā)展階段。我國(guó)這幾年的發(fā)展特別迅猛，用勢(shì)不可擋來(lái)形容也不覺(jué)得過(guò)分，互聯(lián)網(wǎng)事業(yè)更是如日中天，以至于互聯(lián)網(wǎng)經(jīng)濟(jì)的發(fā)展已經(jīng)成為了國(guó)家重視的項(xiàng)目，同時(shí)也是由于科技不斷發(fā)展和普及給生產(chǎn)力提供動(dòng)力。我國(guó)農(nóng)業(yè)產(chǎn)業(yè)化正處于起步階段，農(nóng)戶(hù)、農(nóng)業(yè)組織搜集、捕捉、分析市場(chǎng)信息能力差。我國(guó)是一個(gè)農(nóng)業(yè)大國(guó)，“三農(nóng)”問(wèn)題已成為我國(guó)當(dāng)前農(nóng)村社會(huì)的核心問(wèn)題。在今年溫家寶總理總理就兩會(huì)記者問(wèn)上曾經(jīng)就今年的經(jīng)濟(jì)危機(jī)情況下，對(duì)中小型企業(yè)進(jìn)行投資建設(shè)，解決就業(yè)等問(wèn)題，大力發(fā)展在農(nóng)村的投入建設(shè)，所提出的一籃子計(jì)劃也把在農(nóng)村的工作建設(shè)包含其中。
前面提到我國(guó)是農(nóng)業(yè)大國(guó)，十三億中國(guó)同胞中有九億人民是農(nóng)民。若解決不好，將直接影響我國(guó)的長(zhǎng)治久定以及經(jīng)濟(jì)的發(fā)展。另一方面，從鄉(xiāng)鎮(zhèn)企業(yè)的業(yè)務(wù)發(fā)展趨勢(shì)和收入來(lái)看，Internet網(wǎng)上電子商務(wù)無(wú)疑也具有巨大的生命力。電子商務(wù)具有Internet的開(kāi)放性、全球性、低成本、高效率的特點(diǎn),已被各行業(yè)廣泛運(yùn)用。根據(jù)世界貿(mào)易組織的報(bào)告,以Internet為基礎(chǔ)的貿(mào)易以每年翻番的速度增長(zhǎng),到2008年已達(dá)工業(yè)化國(guó)家貿(mào)易總額的8%。由于網(wǎng)上“錢(qián)”景無(wú)限,眾多現(xiàn)代企業(yè)都把發(fā)展企業(yè)與消費(fèi)者之間的電子商務(wù)模式作為一種潛力巨大的新型商務(wù)模式加以開(kāi)發(fā)。在我們鄉(xiāng)鎮(zhèn)企業(yè)以及農(nóng)業(yè)中更需要這種開(kāi)放性、全球性、低成本、高效率的電子商務(wù)來(lái)與世界融合在一起,促進(jìn)我國(guó)農(nóng)業(yè)的發(fā)展。加快電子商務(wù)發(fā)展，提速農(nóng)業(yè)產(chǎn)業(yè)化的建議，在鄉(xiāng)鎮(zhèn)地區(qū)大力大力發(fā)展電子商務(wù)，本文介紹了電子商務(wù)的概念、發(fā)展現(xiàn)狀及其在鄉(xiāng)鎮(zhèn)地區(qū)的應(yīng)用情況，簡(jiǎn)要闡述發(fā)展鄉(xiāng)鎮(zhèn)地區(qū)電子商務(wù)，并對(duì)鄉(xiāng)鎮(zhèn)地區(qū)發(fā)展電子商務(wù)過(guò)程中存在的問(wèn)題提出解決的對(duì)策，對(duì)于促進(jìn)鄉(xiāng)鎮(zhèn)中小型企業(yè)、農(nóng)業(yè)振興發(fā)展建設(shè)的重大意義。

關(guān)鍵詞：電子商務(wù)；鄉(xiāng)鎮(zhèn)地區(qū)；信用體系；物流；對(duì)策；問(wèn)題；

Abstract
Since the 1990s, with the rapid development of computer technology and Internet popularization, man countries have started construction of national information network, the nwmber of user hawse becn auover the warld increasingly rich resources, Internet, e-commerce and network economy also arises at, and more and more countries, industries and enterprises home and abroad, and gradually entered the stage of development. In these years, the rapid development of special with irresistible to describe also don't think too much, Internet business is booming, so that the Internet has become the economic development of national importance, but also because of the project development and popularization of science and technology to provide power productivity. Agricultural industrialization is at the beginning, collect, farmers and agriculture organization capture, and analyze the market information ability is poor. China is a large agricultural nation, the problem of "SAN nong" has become China's rural society, the core problem. Prime minister wen jiabao on this year will override the reporter asked on this year's economic crisis situations, to small and medium enterprises to invest in solving the employment problem, etc. In the countryside, developing into construction, proposed a basket in the countryside to plan and construction work included.
China is a large agricultural nation mentioned above, the 1.3 billion Chinese people have 900 million compatriots are farmers. If the solution is bad, will have a direct impact on China's economy and the set of changzhi long development. On the other hand, from the town enterprise and the development trend of business income, Internet e-commerce is also has great vitality. E-commerce has Internet open, global, low cost, high efficiency, wide application industries has been. According to the report, the world trade organization based on Internet trade growth rate doubled annually in 2008, has reached 8% of the total trade in industrialized countries. Because of the Internet, "money" scene infinite, many modern enterprises development between the enterprise and the consumer e-commerce mode as a potential new business model. In our town enterprise and agriculture to the more open, global, low cost, high efficiency of e-commerce and the world together, to promote the development of agriculture in our country. Accelerating e-commerce development, accelerate the industrialization of agriculture in the region, the suggestion to develop township of e-commerce, the paper introduces the concept, the development of e-commerce in the towns of the present situation and application area, briefly explained the development of e-commerce, and township area of town regions in the development of e-commerce in the process of existing problems, and put forward the countermeasures for promoting township of small and medium-sized enterprises, agricultural development and construction of the revitalization of great significance.

Keywords: electronic commerce Township area The credit system Logistics, Countermeasures,Question

目 錄

緒論 1
1.1 選題背景及意義 1
1.1.1 選題的背景 1
1.1.2 分析研究意義 1
1.2 論文的主要內(nèi)容 3
第2章 電子商務(wù)基本理論 4
2.1 電子商務(wù)的基本概念 4-..