論網(wǎng)絡(luò)商城的營銷策略



【論文摘要】文章對國內(nèi)網(wǎng)上商店的發(fā)展現(xiàn)狀和未來展望進行探討，并分析了目前國內(nèi)網(wǎng)上商店所面臨的一些問題。文章還從C2C購物網(wǎng)站淘寶網(wǎng)店發(fā)展的基本條件出發(fā)，通過淘寶網(wǎng)店的經(jīng)營現(xiàn)狀、網(wǎng)店特色、網(wǎng)店行業(yè)情況及SWOT分析，對“深情商城”網(wǎng)上商店進行系統(tǒng)綜合剖析，使之能盡快找出其快速發(fā)展的成功經(jīng)驗與存在的問題。同時還對該網(wǎng)店的營銷策略進行分析，通過對其自身推廣、Adwords推廣、博客營銷以及論壇營銷的周期效果進行對比，選擇幾種效果較好的方法進行推廣，對于效果不明顯的方法加以改進或者尋求新的推廣路徑，以減少資源浪費，使 “深情商城”網(wǎng)上商店能夠利用最短的時間、最低的成本達到最好的效果。這對加快網(wǎng)上商店的發(fā)展有一定的指導(dǎo)意義。



【關(guān)鍵詞】網(wǎng)上商店；SWOT；網(wǎng)絡(luò)營銷；Adwords推廣；論壇營銷



" affectionate mall " online marketing strategy

【Abstract】Based on the development status of domestic online stores and future prospects were discussed, and the analysis of the current domestic online shop facing some problems. The results show that the store shopping website from C2C basic conditions, and through the current situation of management, the results show that the shop online features, and online industry of SWOT analysis, "affectionate mall" online stores for comprehensive analysis, the system can quickly find its rapid development of successful experiences and problems. In this shop are also analyzed, the marketing strategy by its own promotion, marketing and promotion, blog how BBS marketing cycles, compared several good method, the method for the effect is not obvious improvement or seek new extension path, in order to reduce the waste of resources, make "affectionate mall" online stores can use the shortest time, lowest cost to achieve the best effect. To accelerate the development of online shop has certain directive significance.



【Keywords】Online shop; SWOT; Internet Marketing; Adwords marketing ；BBS marketing

目 錄



前 言 3

1．國內(nèi)網(wǎng)上商店的發(fā)展現(xiàn)狀與展望 4

1.1國內(nèi)網(wǎng)上商店所面臨的問題 5

1.2國內(nèi)網(wǎng)上商店的未來展望 6

2.“深情商城”網(wǎng)店的經(jīng)營現(xiàn)狀分析 7

2.1“深情商城”網(wǎng)店的特色分析 8

2.2“深情商城”網(wǎng)店所經(jīng)營的行業(yè)分析 9

2.3“深情商城”網(wǎng)店SWOT分析 10

3. “深情商城”網(wǎng)店的營銷策略 12

3.1“深情商城”網(wǎng)店的線上營銷 12

3.2“深情商城”網(wǎng)店的線下營銷 16

4. “深情商城”網(wǎng)店的不足和建議 18

5.結(jié)論 19

參考文獻： 21

附 錄： 22