摘 要-----------------------------------------------------------------------------3
英文摘要-----------------------------------------------------------------------------4
執(zhí)行總結(jié)-----------------------------------------------------------------------------5
行業(yè)背景-----------------------------------------------------------------------------5
市場(chǎng)分析-----------------------------------------------------------------------------8
目標(biāo)市場(chǎng)-------------------------------------------------------------------8
市場(chǎng)分析-------------------------------------------------------------------9
公司戰(zhàn)略-----------------------------------------------------------------------------14
市場(chǎng)營(yíng)銷(xiāo)-----------------------------------------------------------------------------15
財(cái)務(wù)計(jì)劃-----------------------------------------------------------------------------15
投資分析-----------------------------------------------------------------------------16
生產(chǎn)管理-----------------------------------------------------------------------------17
管理體系-----------------------------------------------------------------------------17
機(jī)遇風(fēng)險(xiǎn)-----------------------------------------------------------------------------18
風(fēng)險(xiǎn)資本退出------------------------------------------------------------------------22


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摘 要
手機(jī)市場(chǎng)正在經(jīng)歷一場(chǎng)結(jié)構(gòu)性的震蕩，在充滿興奮與迷茫中孕育著機(jī)遇，誰(shuí)有敏銳的市場(chǎng)眼光和良好的大局觀就成了成功與否的關(guān)鍵?，F(xiàn)在移動(dòng)終端發(fā)展速度已經(jīng)明顯超過(guò)計(jì)算機(jī)的發(fā)展速度。
未來(lái)的信息終端除了電腦，還有兩大市場(chǎng)，一個(gè)是電視市場(chǎng)，一個(gè)是移動(dòng)終端市場(chǎng)，信息和業(yè)務(wù)的無(wú)線性、交互性是它不同與其他信息終端市場(chǎng)的最大特點(diǎn)。面對(duì)幾個(gè)億的移動(dòng)終端用戶數(shù)，無(wú)論是操作系統(tǒng)，還是終端研發(fā)、業(yè)務(wù)開(kāi)發(fā)、網(wǎng)絡(luò)運(yùn)營(yíng)，對(duì)各類(lèi)信息的獲取和交流的最大限度支持，才是推動(dòng)3G發(fā)展成熟的最關(guān)鍵因素。

通過(guò)上述手機(jī)軟件市場(chǎng)的分析，我們可以看出四點(diǎn)：

●未來(lái)的手機(jī)將更加人性化和智能化

●從手機(jī)制造到軟件開(kāi)發(fā)是一大跨越

●智能手機(jī)銷(xiāo)量成倍增長(zhǎng)帶來(lái)大機(jī)遇

●任何操作系統(tǒng)都沒(méi)有形成壓倒優(yōu)勢(shì)

“真正的核心技術(shù)是買(mǎi)不來(lái)的?！睖丶覍毧偫碓诮衲陣?guó)家科技獎(jiǎng)勵(lì)大會(huì)上說(shuō)的這句話，讓我們對(duì)科技的自主創(chuàng)新有了更深的認(rèn)識(shí)。正是由于此，我們產(chǎn)生了向手機(jī)軟件方面發(fā)展的想法，并細(xì)致研究了幾大著名的手機(jī)操作系統(tǒng)。
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English Abstract
The handset market is experiencing one constitutive shake, in fills excited and confused center breeds the opportunity, who had the keen market judgement and good general situation view becomes the success or not key. Now moved the terminal development speed already obviously surpassed the computer the development speed. Future information terminal except computer, but also has two big markets, one is the television market, one is moves the terminal market, the information and the service, the interaction is it is different and other information terminal markets most major characteristics. Facing several hundred million motion terminal users number, regardless of is the operating system, or the terminal grinds sends, the service development, the network operation, to each kind of information gain and the exchange greatest limit support, only then is impels 3g to develop the mature most essential factor.
Through above handset software market analysis, we may see four point:
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