摘 要
在當今全球范圍內(nèi)，中小企業(yè)已經(jīng)成為最具活力的經(jīng)濟實體，美國近十年來經(jīng)濟的快速增長與中小企業(yè)的興旺發(fā)達密不可分。所以中小企業(yè)絕不能成為被戰(zhàn)略管理遺忘的角落。在中國，大多數(shù)中小企業(yè)都沒有真正的戰(zhàn)略管理。盡管很多中小企業(yè)家頭腦中都有關于企業(yè)未來發(fā)展方向和目標的種種規(guī)劃和想法，而且僅憑一些未經(jīng)過充分論證的想法就認為企業(yè)已經(jīng)有了戰(zhàn)略目標，自己正在進行戰(zhàn)略管理。這使得企業(yè)的處境十分不妙，企業(yè)要么對領導人提出的那些表述模糊而且善變的“戰(zhàn)略目標”感到無所適從，要么因為領導人強行推行自己的想法而陷入經(jīng)營危機。
本篇論文就是想為解決這方面的問題做一些有益的嘗試。在方法上本文以一個實際的案例為基礎，揭示成功的戰(zhàn)略管理應具有的特點，并歸納出一些在戰(zhàn)略管理方面對中小企業(yè)具有借鑒意義的結(jié)論。
論文的第一章首先提出了戰(zhàn)略管理目的以及論文研究的思路和方法；第二章闡述了戰(zhàn)略管理理論的概述；第三章對沈陽雙鼎制藥公司的答題概況進行了簡單的介紹；第四章論述了沈陽雙鼎制藥公司存在的問題以及其原因分析；第五章論述了沈陽雙鼎制藥公司解決問題的對策；最后是對全篇論文的總結(jié)。

關鍵詞：戰(zhàn)略分析 戰(zhàn)略管理 戰(zhàn)略目標

 
Abstract
The strategic management of medium and small-scale enterprises shouldn’t be forgotten, for they have been the most vital economic entities. Although many Chinese medium and small scale enterprises have their own programs for the direction and objectives of development, these programs can’t be considered as real strategic management, enterprises always overlook this point. They often look on some ideas that haven’t been fully proved as the strategic objectives, which make the situation worse. For instance, some directors can’t take measures for their vague and changeable strategic objectives or fall into the crises of management because they carry them out by force.
 This thesis aims to nave a try for solving the above-mentioned problems. It doesn’t constitute a frame about misused-standings for strategic management, and then demonstrate them individually. On the other hand, it takes a real example form which I reveal the characteristics of strategic management and draw conclusions, which can be used for reference by medium and small-scale enterprises.
This thesis be think for solve this aspect of the problem make some beneficially try. On the method this text with an actual of case for foundation, announce to public success of strategy management should have of characteristics, and induce one some business enterprise to have conclusion of draw lessons from the meaning in the strategy the management the aspect the rightness.
Chapter 1of thesis put forward of the strategy management and the way of thinking and method of thesis ; Chapter 2 elaborated strategy a management theories of all say; Chapter 3 carried on simple introduction to the big body general situation of Chen2Yang2Shuang Ding system medicine company; Chapter 4 problem and its reason which discussed the Chen2 Yang2 Shuang Ding system medicine company existence analysis; Chapter 5 discussed the problem-solving counter plan of the Chen2 Yang2 Shuang Ding system medicine company; End is to whole article thesis of summary.

Key words: Strategic Management strategic objective
ShuangDing pharmacy
 
目 錄
摘 要 I
Abstract II
第1章 引言 1
1.1戰(zhàn)略管理的提出 1
1.2戰(zhàn)略管理研究的目的 2
1.3論文研究的思路與方法 2
1.3.1論文研究的思路 2
1.3.2論文研究的方法 3
第2章 戰(zhàn)略管理理論的概述 4
2.1戰(zhàn)略管理理論的概念 4
2.2戰(zhàn)略管理理論的方法 4
第三章 沈陽雙鼎制藥公司簡介 5
3.1沈陽雙鼎制藥公司的概況 5
3.2沈陽雙鼎制藥公司的經(jīng)營現(xiàn)狀 5
3.2.1生產(chǎn)經(jīng)營情況 5
3.2.2組織機構 6
3.2.3職工隊伍 6
3.2.4銷售區(qū)域 6
第四章 沈陽雙鼎制藥公司存在的問題及原因分析 8
4.1 沈陽雙鼎制藥公司戰(zhàn)略管理存在的問題的原因 8
4.2沈陽雙鼎制藥公司戰(zhàn)略管理存在的問題的分析原因 8
4.2.1國內(nèi)輸液行業(yè)發(fā)展存在很多問題 8
4.2.2行業(yè)競爭情況分析 9
4.2.3公司SWOT分析 10
第5章 改進沈陽雙鼎制藥公司解決問題的對策 11
5.1戰(zhàn)略目標的制定 11
5.2戰(zhàn)略目標的規(guī)劃 11
5.2.1基于現(xiàn)有技術改造的規(guī)劃 11
5.2.2基于新產(chǎn)品的規(guī)劃 12
5.2.3技術創(chuàng)新規(guī)劃 12
5.2.4引進項目規(guī)劃 13
5.3組織整改 13
5.4建立戰(zhàn)略聯(lián)盟 14
5.4.1中國企業(yè)應用戰(zhàn)略聯(lián)盟的必要性和緊迫性 15
5.4.2雙鼎制藥公司建立戰(zhàn)略聯(lián)盟的努力 15
第6章 結(jié)束語 17
參考文獻 18