摘 要
膠合板是我國人造板產品中起步最早、發(fā)展速度最快以及國際競爭力最強的優(yōu)勢產品。改革開放后, 我國經濟增長速度的加快及人民生活水平的提高, 更進一步帶動了膠合板的發(fā)展。特別是進入20 世紀90 年代, 隨著房地產業(yè)不斷升溫、家具業(yè)和室內裝修業(yè)的快速發(fā)展, 我國膠合板業(yè)開始步入快速發(fā)展時期。但是膠合板的生產已經由勞動力密集型生產開始向資本密集型生產轉變。在這種發(fā)展趨勢下, 如果我國膠合板業(yè)還固守低勞動力成本的比較優(yōu)勢基礎, 則很難形成未來的國際競爭力。只有盡快把膠合板業(yè)的比較優(yōu)勢基礎由勞動力轉向資本和技術, 這種比較優(yōu)勢才可能轉換為國際競爭優(yōu)勢。
通過對天津xx商貿有限公司的業(yè)務狀況和對歐美市場貿易的研究，分別從產業(yè)結構調整、提高技術創(chuàng)新能力和發(fā)展循環(huán)經濟等問題入手，以國際貿易理論為基礎，采用多種分析方法，針對公司發(fā)展歐美貿易存在的出口產品缺乏競爭力、所存在的貿易壁壘、商品結構不合理等問題分析并提出相應的對策，從而促進公司對外貿易快速、健康的發(fā)展。

關鍵詞: 膠合板 國際競爭力 技術壁壘 國際環(huán)境

Abstract
Ply-wood is a type of synthetic products.It starts first and grows fastest in China. In addition,ply-wood has an advantage of strongest international competitiveness. After reform and open up, China's accelerated economic growth and improved people's living standard promote the further development of the ply-wood. Especially in 90's of the 20th century, with rising real estate industry, furniture industry and interior decoration industry's rapid development, China's ply-wood industry was entering a period of rapid growth. However, the production of plywood has been transformed by the labor-intensive production to capital-intensive production . In this trend of development, if China's ply-wood industry also sticks to low labor costs based on comparative advantage, it will be difficult to form the future international competitiveness.If only the basis of comparative advantage of the ply-wood industry is changed into capital and technology instead of labor as soon as possible, this comparative advantage can be converted to an international competitive advantage.
Through the research of Kangnaikesi in Tianjin Trading Company's business conditions and trade in Europe and the United States market , from industrial restructuring, technological innovation and the development of circular economy and other problems basing on the international trade theory, we should use a variety of analytical methods, aiming at solving the following problems,such as the development of Europe and the United States trade for the existence of the company's exports lacking competition , the existence of trade barriers and unreasonable structure of the products .So we must seriously analyse these problems and come up with the corresponding solutions to promote foreign trade companies rapid and healthy development .

Keyword The Border trade The structure of trade
The way of trade The quality of personnel


目 錄

摘 要 I
Abstract II

第1章 緒論 1
1.1選題背景 1
1.2研究目的、意義及方法 2
1.2.1 研究目的 2
1.2.2 研究意義 3
1.2.3 研究方法 3
第2章 xx公司競爭力現(xiàn)狀分析 5
2.1公司情況介紹 5
2.2市場競爭力分析 6
2.3產品競爭力分析 6
2.4 技術競爭力分析 6
第3章 膠合板制造企業(yè)發(fā)展現(xiàn)狀的國際比較分析 10
3.1國外膠合板制造企業(yè)發(fā)展現(xiàn)狀分析 10
3.1.1美國膠合板制造企業(yè)發(fā)展現(xiàn)狀 10
3.1.2歐洲膠合板制造制造企業(yè)發(fā)展現(xiàn)狀 11
3.1.3 發(fā)達國家膠合板制造企業(yè)發(fā)展的趨勢…………………………..........11
3.2國內膠合板制造企業(yè)市場分析 12
3.3膠合板制造企業(yè)國際市場比較分析 15
第4章 xx公司提升國際競爭力存在的問題 21
4.1產品結構不合理 21
4.2 研究開發(fā)投入低自主創(chuàng)新不足 21
4.3 貿易環(huán)境惡化 27
4.4在國際市場上所存在的技術貿易壁壘 28
第5章 提升企業(yè)國際競爭力的對策………………………………………………
5.1 加快產業(yè)結構調整…………………………………………………………….
5.2 提高技術創(chuàng)新能力…………………………………………………………….
5.3 建立新的協(xié)調機制以適應貿易環(huán)境變化………………………………….....
5.4 加快產品外貿戰(zhàn)略的調整和出口政策的完善……………………………….
5.5 轉變增長方式走可持續(xù)發(fā)展道路…………………………………………….

結束語 31
致謝 32
參考文獻 33
附錄1
附錄2