城市“禁摩令”與重慶摩托車制造業(yè)的危機處理：
----公共政策下的企業(yè)危機管理


摘要：
在當前形勢多變的市場經濟環(huán)境下，具備防患未然的危機意識并實施有效的危機管理是對企業(yè)戰(zhàn)略管理提出的更高要求。在各種形式的危機中，政策危機是對企業(yè)發(fā)展的限制，嚴重阻礙著企業(yè)戰(zhàn)略目標的實現。企業(yè)應在公共議題產生開始就著手于危機的防范，以減小不利公共政策制定后對企業(yè)造成的沖擊。我國是世界摩托車生產大國，重慶的摩托車產業(yè)發(fā)展了二十余年一直是國內公認的摩托車板塊龍頭，但是目前愈演愈烈的地方“禁摩”政策是對重慶摩托車制造業(yè)生存發(fā)展的嚴重打擊和嚴峻考驗。本文以此為例證，討論企業(yè)在面臨政府的限制性公共政策時應采取的危機處理策略，也是對重慶保持“摩托車之都”的戰(zhàn)略思考。

關鍵詞：公共政策；社會性危機；危機管理；“禁摩”政策

The Crisis Management of Motorcycle Manufacturing Industry under the “Forbiding Motorcycle” Policy:
Crisis Management under Public Policy
Abstract: Under the current volatile situation of the market economy environment, the crisis consciousness which has to provide against possible trouble and valid crisis management are the higher request which puts forward to the business enterprise strategic management.In Various forms of the crisis,the policy crisis is the restriction which limits the development of the business enterprise and it hampers the realization of the enterprise’s strategic goals seriously.In order to reduce the adverse impact on enterprise after formulation of the disadvantageous community policy,Enterprises should have begined crisis prevention since public subject created.Our country is the world's biggest producer of motorcycles.The motorcycle industry in chongqing has been developing for more than 20 years and it is the recognized leader in the motorcycle plate.But the present increasingly fierce pratical “forbiding motorcycle”policy made serious attack on the survival development of motorcycle manufacturing industry in chongqing.Taking this as an illustration,This article discusses strategies to deal with crisis in the face of government’s restrictive policy,and it is also the strategic thinking to mantain “Motorcycle Capital” of Chongqing.
Key words:

Public Policy; Social Crisis; Crisis Management; “Forbiding Motorcycle” Policy