目 錄
中文摘要 2
關(guān)鍵詞 2
一、西部消費(fèi)之都的提出 2
1、市委薄書記提出“西部消費(fèi)之都”這一概念。 2
2、西部消費(fèi)之都的戰(zhàn)略內(nèi)涵。 3
3.實(shí)現(xiàn)西部消費(fèi)之都的戰(zhàn)略部署。 4
二．重慶市消費(fèi)現(xiàn)狀分析 4
1、重慶消費(fèi)情況概述 4
2、居民消費(fèi)結(jié)構(gòu)分析………………………………………………5
三、重慶成為西部消費(fèi)之都的優(yōu)勢(shì) 7
1、歷史淵源 7
2、優(yōu)越的地理位置 7
四、重慶成為西部消費(fèi)之都的威脅 10
1、自身限制因素 10
2、重慶、成都、西安三市綜合實(shí)力比較分析 12
3、來(lái)自成都的威脅……………………………………………………………13
4. 重慶市近年消費(fèi)狀況低迷…………………………………14
五、重慶成為西部消費(fèi)之都的策略組合 18
1.針對(duì)重慶市內(nèi)部居民消費(fèi)的建議……………………………18
2.打造重慶代表性品牌，吸引外部消費(fèi) ……………………20
參考文獻(xiàn) ……………………………………………………23

重慶成為西部消費(fèi)之都的SWOT
分析及策略組合

重慶工商大學(xué) 貿(mào)易經(jīng)濟(jì)專業(yè) 08貿(mào)經(jīng)二班 劉月如
指導(dǎo)教師： 王曉琪
摘要：自改革開(kāi)放以來(lái), 在“三駕馬車”的拉動(dòng)下，我市經(jīng)濟(jì)已經(jīng)由傳統(tǒng)的供給導(dǎo)向型經(jīng)濟(jì)轉(zhuǎn)變?yōu)樾枨髮?dǎo)向型經(jīng)濟(jì)，消費(fèi)對(duì)經(jīng)濟(jì)增長(zhǎng)的拉動(dòng)作用日益明顯。在此背景下，消費(fèi)需求不再只擔(dān)當(dāng)經(jīng)濟(jì)運(yùn)行結(jié)果的角色，更多的被看作經(jīng)濟(jì)運(yùn)行的前提。將重慶打造為西部消費(fèi)之都，這既是后危機(jī)時(shí)代消化產(chǎn)能過(guò)剩，優(yōu)化經(jīng)濟(jì)結(jié)構(gòu)的戰(zhàn)略舉措，也是重慶建設(shè)內(nèi)陸開(kāi)放高地，建成國(guó)際大都市的必由之路。十一五規(guī)劃國(guó)家給與重慶發(fā)展相當(dāng)?shù)膬?yōu)惠政策，重慶借著國(guó)家政策的照顧，有望實(shí)現(xiàn)經(jīng)濟(jì)跨越式發(fā)展，成為新興經(jīng)濟(jì)增長(zhǎng)極。本文就重慶自身的優(yōu)勢(shì)，劣勢(shì)進(jìn)行分析評(píng)估，結(jié)合當(dāng)前重慶市推行的相關(guān)政策，分析重慶成為西部消費(fèi)之都的機(jī)遇和挑戰(zhàn)，并提出實(shí)現(xiàn)這一目標(biāo)的合理化建議。
關(guān)鍵詞：重慶 西部消費(fèi)之都 SWOT分析
Abstract：Since reform and opening-up, in "three carriages" pull down, the city's economy has from the traditional supply generated economy to a needs-oriented economy, consumption role in boosting economic growth is more and more obvious. In this context, the consumption demand not only bear the role of economic operation results, more is seen as the premise of economic operation. Will building chongqing for western of consumption, which is both the crisis after age excess capacity digestion, optimize economic structure of the strategic measures, is also chongqing construction inland open highlands, built the only way of the international metropolis. 11 state planning to the development of chongqing is preferential policy, chongqing through the national policy care, to realize economic great-leap-forward development, it has become a new economic growth pole. This paper chongqing their advantages, disadvantages eva luation analysis, combining with the current of carrying out the relevant policies in chongqing, this paper analyzes the west of chongqing consumption are opportunities and challenges, and put forward to realize this goal rationalization proposal.
Key Words：Chongqing West of consumption SWOT analysis