目 錄

1 汽車服務(wù)貿(mào)易與汽車服務(wù)業(yè)的覆蓋范圍 2
2 汽車服務(wù)業(yè)在汽車產(chǎn)業(yè)鏈中的地位與作用 2
2.1 培育與開(kāi)拓汽車產(chǎn)業(yè)市場(chǎng)，成為汽車產(chǎn)業(yè)鏈發(fā)展的龍頭 2
2．2 創(chuàng)造眾多的就業(yè)機(jī)會(huì)，提供新的利潤(rùn)增長(zhǎng)點(diǎn) 2
2．3 引導(dǎo)與控制汽車市場(chǎng)，構(gòu)成汽車企業(yè)競(jìng)爭(zhēng)力的一部分 3
2．4 有機(jī)連接整個(gè)汽車產(chǎn)業(yè)鏈 3
3 汽車服務(wù)業(yè)的發(fā)展對(duì)國(guó)內(nèi)汽車營(yíng)銷的啟示 3
3．1 整車與零部件開(kāi)發(fā)服務(wù) 3
3．2 汽車融資服務(wù)業(yè) 4
3．3 汽車保險(xiǎn)業(yè) 4
3．4 汽車分銷服務(wù)業(yè) 5
5 汽車維修服務(wù)業(yè) 6
參考文獻(xiàn) 9
致 謝 10


汽車服務(wù)貿(mào)易與汽車營(yíng)銷

摘 要
自中國(guó)入世以來(lái)，中國(guó)汽車業(yè)開(kāi)始全方位地對(duì)外逐步開(kāi)放，不僅將對(duì)整車與零部件關(guān)稅進(jìn)行重大調(diào)整，進(jìn)口配額將逐步取消，同時(shí)也將以汽車與零部件分銷、汽車消費(fèi)信貸為代表的汽車服務(wù)業(yè)對(duì)外開(kāi)放。在開(kāi)放汽車服務(wù)貿(mào)易的大背景下，國(guó)內(nèi)汽車企業(yè)營(yíng)銷戰(zhàn)略應(yīng)作如何調(diào)整?希望本文對(duì)各位讀者能有所啟發(fā)。
關(guān)鍵詞：汽車服務(wù)貿(mào)易 汽車服務(wù)業(yè) 營(yíng)銷服務(wù)

Abstract
Since China's accession to the WTO, the Chinese auto industry began to gradually open up outside in all directions, not only vehicle and parts will be making significant adjustments to tariffs, import quotas will be phased out, but also will be cars and parts distribution, automobile consumption credit for the opening on behalf of the automotive service industry. In an open car the context of trade in services, the domestic automobile business marketing strategy should be how to adjust? Hope this will inspire our readers.
Keywords: Automotive Services Automotive Services Marketing Services Trade