共87頁(yè)

第一章 總論 .....................................................................................1
1.1 概述................................................................................................................................1
1.1.1 項(xiàng)目名稱................................................................................................................. 1
1.1.2 項(xiàng)目發(fā)展方.......................................................................................................... 1
1.2 編制依據(jù)及范圍............................................................................................................1
1.2.1 編制依據(jù).............................................................................................................. 1
1.2.2 編制范圍.............................................................................................................. 2
1.3 項(xiàng)目概況........................................................................................................................2
1.3.1 項(xiàng)目建設(shè)地點(diǎn)及用地范圍.................................................................................. 2
1.3.2 交通與配套.......................................................................................................... 2
1.3.3 主要經(jīng)濟(jì)指標(biāo)...................................................................................................... 3
1.3.4 投資總額.............................................................................................................. 3
1.3.5 建設(shè)周期.............................................................................................................. 3
第二章 酒店業(yè)發(fā)展現(xiàn)狀及前景分析 .................................................4
2.1 宏觀市場(chǎng)分析................................................................................................................4
2.1.1 宏觀經(jīng)濟(jì)環(huán)境...................................................................................................... 4
2.1.2 政策環(huán)境影響.................................................................................................... 14
2.2 北京酒店業(yè)市場(chǎng)發(fā)展分析..........................................................................................16
2.2.1 北京星級(jí)酒店市場(chǎng)尚有空間............................................................................ 16
2.2.2 外資酒店獨(dú)領(lǐng)風(fēng)騷............................................................................................ 19
2.3 目標(biāo)客源市場(chǎng)分析......................................................................................................20
2.3.1 商務(wù)市場(chǎng)............................................................................................................ 20
2.3.2 旅游市場(chǎng)............................................................................................................ 21
2.3.3 會(huì)議市場(chǎng)............................................................................................................ 22
2.4 北京酒店公寓市場(chǎng)現(xiàn)狀及發(fā)展分析..........................................................................22
2.4.1 性價(jià)比高、市場(chǎng)短缺的酒店公寓市場(chǎng)............................................................ 22
2.4.2 供需結(jié)構(gòu)變化趨勢(shì)............................................................................................ 26
2.5 區(qū)域市場(chǎng)分析..............................................................................................................28
2.5.1 海淀區(qū)................................................................................................................ 28
2.5.2 中關(guān)村................................................................................................................ 33
2.5.3 區(qū)域市場(chǎng)競(jìng)爭(zhēng)分析............................................................................................ 34
第三章 建設(shè)規(guī)模與產(chǎn)品方案..........................................................43
3.1 市場(chǎng)定位......................................................................................................................43
3.2 經(jīng)營(yíng)管理......................................................................................................................44
3.3 規(guī)劃標(biāo)準(zhǔn)......................................................................................................................46
3.3.1 客房.................................................................................................................... 47
3.3.2 餐飲設(shè)施............................................................................................................ 50
3.3.3 會(huì)議設(shè)施............................................................................................................ 52
3.3.4 娛樂設(shè)施............................................................................................................ 53
3.3.5 其他設(shè)施.....................