論我國會展旅游的發(fā)展

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摘 要

會展旅游是國際上較為成熟的旅游產(chǎn)品,也是旅游業(yè)發(fā)達程度的重要標志。會展旅游即包括會議、展覽以及獎勵旅游。雖然在我國學(xué)術(shù)界對會展旅游還沒有一個統(tǒng)一的定義，但隨著會展旅游影響的日盛，它所涵蓋的范圍正在不斷地拓寬。一般說來，它是指各類專業(yè)會議、展覽會與博覽會、獎勵旅游、大型文化體育盛事等活動在內(nèi)的綜合性旅游活動。
20世紀90年代以來我國會展旅游業(yè)發(fā)展迅速，年增長速度達到20％以上，大大高于我國其他領(lǐng)域經(jīng)濟總量的增長。但是，我國會展旅游總體上還處于初級階段，市場總量還比較小。
現(xiàn)代會展旅游業(yè)是一項迅速發(fā)展的新興旅游形式，相比其他形式的旅游活動，會展旅游擁有比較好的經(jīng)濟和社會效益。本文論述了會展旅游的含義及其經(jīng)濟社會效益，特點及對舉辦地的要求，介紹了中外會展旅游發(fā)展的現(xiàn)狀及可資借鑒的。

關(guān)鍵詞 : 會展旅游,旅游,展覽會,會展

The shallow argument our country meeting the development that exhibition tour

Abctract
It is the comparatively ripe travelling products in the world that the convention and exhibition travels, it is the important sign of the developed intensity of tourist industry too. The unified statement that the convention and exhibition travels in the world is include the meeting , exhibition and incentive tour . No unified definitions that though travel to the convention and exhibition in our country's academia, it is held but travel with the convention and exhibition on the day influenced , the range that it contains is being widened constantly. Generally speaking, it refers to the comprehensive tourist activities of activities such as all kinds of professional meeting , the exhibition and grand occasion of the sports of fair , incentive tour , large-scale culture ,etc. inclusive.
The exhibition of our Congress had had fast growing tourist industry since 1990s, the annual growth rate is more than 20% , is much higher than the growth of the total supply and demand of other fields of our country. . However, the exhibition of our Congress travels and also at primary stage generally, the total amount of the market is still relatively low.
The tourist industry of the modern convention and exhibition is a new developing travel form of a rapid development, compare the tourist activity of other forms , the convention and exhibition has better economic and social benefits to travel. This text has described the meaning that the convention and exhibition travels and economic social benefit, the characteristic and requirement for host place, have introduced the current situation of travel development of Chinese and foreign conventions and exhibitions and could be drawn lessons from .
Keyword:The meeting exhibition travel;Tour;Exposition;The meeting exhibition
目 錄

摘 要…………………………………………………………I
Abctract ………………………………………………………II
一 緒 論……………………………………………………1
二 我國會展旅游的發(fā)展現(xiàn)狀…………………………………2
(一) 起步較晚，發(fā)展較快……………………………………2
(二) 各級政府的扶持…………………………………………2
(三) 會展場館建設(shè)的特點……………………………………3
(四) 會展業(yè)的教育培訓(xùn)………………………………………4
三 我國開展會展旅游現(xiàn)存的問題……………………………5
(一) 市場化不夠完善…………………………………………5
(二) 外部環(huán)境亟待改善………………………………………6
(三)重硬件輕軟件，重展輕會 ………………………………7
四 解決會展旅游現(xiàn)存問題的建議 …………………………8
(一) 順應(yīng)規(guī)則，發(fā)揮行業(yè)協(xié)會作用…………………………8
(二) 改進服務(wù)水平，加快人才培養(yǎng)…………………………8
(三) 會展旅游應(yīng)走向產(chǎn)業(yè)化和品牌化………………………8
(四) 充分利用互聯(lián)網(wǎng)，實現(xiàn)現(xiàn)實和網(wǎng)上交易互補…………9
(五) 以展“促”會，以會“興”展…………………………9
(六) 積極引進外資，提高利用外資的質(zhì)量和水平 ………10
(七) 利用本土優(yōu)勢 …………………………………………10
(八) 以合求存，多元發(fā)展 …………………………………10
五 我國會展旅游的發(fā)展趨勢 ………………………………11
(一) 自發(fā)性的協(xié)會將進一步規(guī)范會展行業(yè)的行為 ………11
(二) 會展業(yè)將向幾個大城市集中 …………………………11
(三) 中介組織將大批出現(xiàn)，形成獨立的產(chǎn)業(yè) …………11
(四) 會展旅游市場將專業(yè)化細分 …………………………11
(五) 大型旅游企業(yè)將大批進入會展旅游市場 ……………12
(六) 展覽場館將可能全面過剩 ……………………………12
結(jié)論 ……………………………………………………………13
致謝 ……………………………………………………………14
參考文獻 ………………………………………………………15
附錄 1 …………………………………………………………16
附錄 2 …………………………………………………………20

部分參考文獻

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9 謝臣英，楊葉飛.關(guān)于廣州加快國際會展業(yè)發(fā)展的思考.經(jīng)濟師，2002，
10 馬勇.中國會展經(jīng)濟發(fā)展解讀.經(jīng)濟地理，2002；22(3).293-296
11 Reichhardt T. Will souped up salmon sink or swim?Nature. 2000 ；6;406(6791):10-2.
12 Tsai HJ. Electroporated sperm mediation of a gene transfer system for finfish and hellfish.Mol Reprod Dev. 2000；56(2 Suppl):281-4.