營銷策略[外文翻譯]

題目：營銷策略

　　　摘要： 為了組織的營銷是成功的，它需要根據(jù)一個營銷策略計(jì)劃來幫助保證其努力的目標(biāo)和宗旨與市場的需要想吻合。營銷策略審查市場以確定潛在顧客的需要，競爭者的戰(zhàn)略和市場地位，并且嘗試制定出一套能使組織在市場上獲取或維護(hù)競爭優(yōu)勢的相關(guān)戰(zhàn)略。有一些因素會對營銷策略計(jì)劃的發(fā)展造成沖擊性的影響，它包括內(nèi)部因素例如組織的財(cái)產(chǎn)、技能和組織文化，外在因素例如各種各樣的市場驅(qū)動者、市場或產(chǎn)業(yè)運(yùn)作方式、戰(zhàn)略窗口和競爭的本質(zhì)。一個優(yōu)選的營銷策略計(jì)劃也需具備一套意外情況防備策略以應(yīng)對市場治理及組織生產(chǎn)能力的不確定性。

　　　關(guān)鍵詞：  競爭優(yōu)勢  營銷   營銷策略

題目：Marketing strategy
　　　Abstract：  In order for an organization's marketing effort to be successful, it needs to be based on a strategic marketing plan to help ensure that the goals and objectives of the effort are appropriate to the needs of the marketplace. Strategic marketing examines the marketplace to determine the needs of potential customers, the strategy and market position of the competitors, and attempts to develop a strategy that will enable the organization to gain or maintain a competitive advantage in the marketplace. There are a number of factors that should impact the development of a strategic marketing plan. These include internal factors such as the assets and skills of the organization and the organizational culture as well as external factors such as various market drivers, market or industry lifestyle, strategic windows, and the nature of the competition. An optimal strategic marketing plan will also follow a contingency approach that allows flexibility in meeting the unique set of factors that govern the marketplace and the organization's viability within.
　　　Keywords:  Competitive Advantage;  Marketing;  Strategic Marketing