包括英文原文和中文翻譯，其中中文3200字


在經(jīng)濟(jì)全球化的今天，如何適應(yīng)國際化潮流，建立強(qiáng)勢品牌，提高競爭能力，已經(jīng)成為國內(nèi)企業(yè)面臨的迫切問題。本文在分析我國企業(yè)營銷品牌戰(zhàn)略發(fā)展?fàn)顩r的基礎(chǔ)上，從品牌戰(zhàn)略的內(nèi)涵與其功能意義入手，探討了品牌戰(zhàn)略在企業(yè)營銷中的作用。企業(yè)需要綜合運(yùn)用多種競爭手段提高品意，搞好品牌定位，塑造良好品牌形象。
一、日系品牌全線崩潰
2006年11月22日上午，NEC宣布將推出2G及2.5G手機(jī)市場，這意味著繼夏普、松下、東芝、三菱、三洋之后又一家日本手機(jī)廠商退出中國市場，日系手機(jī)除京瓷外幾乎全部退出中國2G手機(jī)市場的爭奪。
如果我們總結(jié)今天的中國家電市場與十年前有什么不同的話，我想，最大的不同就是，日系企業(yè)在中國的繁榮已經(jīng)漸行漸遠(yuǎn)。
Economic globalization, how to adapt to international trends, establish, a strong brand and enhance our competitiveness, have become pressing issues facing enterprises. Based on the analysis of the development of corporate marketing brand strategy in enterprise marketing role. Enterise needs to sue a variety of means of competition to increase brand awarenss,improve brand positioning,an create a good brand image.
Economic globalization,how to adapt to international trends,establish,a strong brand and enhance our competitiveness,have become pressing issues facing enterprises.Based on the analysis of the development of corporate marketing brand strategy in enterprise marketing role.Enterise needs to sue a variety of means of competition to increase brand awarenss, improve brand positioning, an create a good brand image.
First, Japanese brands across the board defeat
November 22,2006 morning, NEC announced that it would withdraw from 2G and 2.5mobile phone market ,which means that, following Sharp, Panasonic, Toshiba, Mitsubishi, Sanyo, a Japanese mobile phone manufacturers later withdraw from the Chinese market, Japanese mobile phone has almost all except Kyocera 2G mobile phone market in China out of contention.
If we sum up the Chinese household appliance market, today any different from ten years ago,I think the biggest difference is that Japanese companies in China, Japanese ho