3.1.5高科技在經(jīng)營(yíng)管理中的應(yīng)用
—全球化條件下我國(guó)與國(guó)際連鎖零售業(yè)的比較分析

本文共計(jì)29頁，18714字；

摘 要

零售業(yè)的開放是一個(gè)新世紀(jì)的新課題。通過分析了解我國(guó)零售業(yè)國(guó)際化的概況以及零售業(yè)國(guó)際化的動(dòng)因；為了具有參照性，對(duì)國(guó)外零售業(yè)的國(guó)際化狀況進(jìn)行分析，分析他們的概況以及在中國(guó)投資的影響；總結(jié)本土競(jìng)爭(zhēng)環(huán)境下中國(guó)與外國(guó)連鎖零售企業(yè)所具有的優(yōu)勢(shì)與劣勢(shì)，進(jìn)行對(duì)比分析，指出外國(guó)零售企業(yè)的先進(jìn)之處和中國(guó)零售企業(yè)的不足；在對(duì)比分析的基礎(chǔ)上結(jié)合當(dāng)今零售業(yè)發(fā)展的趨勢(shì)提出未來中國(guó)零售企業(yè)的發(fā)展對(duì)策。

關(guān)鍵詞：零售業(yè)國(guó)際化，營(yíng)銷戰(zhàn)略，競(jìng)爭(zhēng)優(yōu)勢(shì)，競(jìng)爭(zhēng)劣勢(shì)

Abstract

The opening of the retailing industry is a new task of new country. Through the analyzing, we can know that the general situation of the retailing industry’s internationalization in china and the reason of retailing industry’s internationalization; we analyze the condition of the overseas retailing industry’s internationalization and their general situation and the effect of the investment in china for consulting; we summarize the advantages and disadvantages of Chinese and overseas chain retailing company in domestic competing situations, then analyze, point out the advanced point of the overseas retailing industry and the lacking point of the Chinese retailing company; based on the contradistinctive analyzing, combining the trend of present retailing industry’s development, we could make the developing strategy for the Chinese retailing industry in the future.
目錄
1 緒 論
1.1課題來源及主要內(nèi)容
1.2國(guó)內(nèi)外研究現(xiàn)狀
2 中國(guó)連鎖零售業(yè)的國(guó)際化
2.1中國(guó)零售企業(yè)國(guó)際化的取向
2.2零售業(yè)國(guó)際化的動(dòng)因
3 現(xiàn)階段的國(guó)外零售業(yè)
3.1現(xiàn)階段國(guó)外零售業(yè)的現(xiàn)狀
3.2國(guó)外零售業(yè)的對(duì)外投資戰(zhàn)略
3.3外資零售企業(yè)在中國(guó)的營(yíng)銷
4 中外零售業(yè)的對(duì)比分析
4.1外資零售企業(yè)在中國(guó)的優(yōu)勢(shì)與劣勢(shì)
4.2本土競(jìng)爭(zhēng)中中國(guó)零售企業(yè)的優(yōu)勢(shì)與劣勢(shì)
4.3 中外零售業(yè)的對(duì)比分析
5 未來中國(guó)零售企業(yè)的競(jìng)爭(zhēng)對(duì)策
5.1確立目標(biāo)市場(chǎng)，進(jìn)行市場(chǎng)定位
5.2未來中國(guó)零售業(yè)發(fā)展對(duì)策的選擇
6 結(jié) 論
部分參 考 文 獻(xiàn)
1． Michael Levy, Barton A.Weiz. Retailing Managemnt. New York: McGraw Hill College Div,2001
2. Arturo C. Alli, Jr. The Coming Retail War In Asia. From internet,2002.9
3. Smith A. Retail Trade.From internet,2004.2
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5.邁克爾.波特著,陳小悅譯.競(jìng)爭(zhēng)戰(zhàn)略.北京：華夏出版社，1997
6. 斯通著,中國(guó)連鎖經(jīng)營(yíng)協(xié)會(huì)現(xiàn)代零售技術(shù)研究中心譯.對(duì)陣：與零售巨人競(jìng)爭(zhēng).北京：機(jī)械工業(yè)出版社，2001