江蘇省海頭高級中學高一英語(譯林版)必修4導學案14份.rar
江蘇省海頭高級中學高一英語(譯林版)必修4導學案14份,revisionadvertisements, which often use p________ language and e______ images, play an important p___ ofour lives. there are two main t_____ of advertisements. ...
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Advertisements, which often use p________ language and e______ images, play an important p___ of our lives. There are two main t_____ of advertisements. One is called c_________ advertisements, which are meant to p_______ a product or s_____ .
But they don’t tell c _______ the c _______ truth. Another one is called PSAs, which use a________ and o____ ____ images and c_______ language, are often placed for f_ ___. They d____ with many social i_____ which often affect public w______.
persuasive/exciting/part/types/commercial/promote/service
Customers/complete/attractive/original/creative/free/deal/issues/welfare
1. We are so used to them that we often do not even realize how many we see and hear in a day.
對廣告我們太習以為常了,我們甚至經常意識不到一天之能看到和聽到多少廣告。
be used to (doing) sth: 后接名詞、代詞或動名詞做賓語,強調適應的狀態(tài)。
get / become used to (doing) sth:指從不習慣到習慣這一過程的轉變,
I am not used to getting up early.
You will soon get used to our way of living.
be / get used to (doing) sth.的意思是:
have the habit of doing sth.,與另一短語be / get accustomed to doing sth.的意思和用法相同。
① Are you used to (eating) spicy food?
你習慣吃加了香料的食物嗎?
②T hey found it hard to get used to (living in) such a noisy place.
他們發(fā)現(xiàn)很難適應(居住在)這樣一個喧鬧的地方。
2)used to do sth.
used to常常用來表示:過去的習慣和常常出現(xiàn)的行為
(1) 肯定式:
He used to drink a lot of beer when he stayed there.
(2) 反意疑問句:
He used to drink a lot of beer when he stayed there, didn’t he?
2)used to do sth. 過去常常
(3) 疑問式和否定式:
A: Did he use to drink a lot of beer when he stayed there?
B: No, he didn’t use to drink a lot of beer when he stayed there.
A: Used he to drink a lot of beer when he stayed there?
B: No, he usedn’t to drink a lot of beer when he stayed there.
My grandma used to be beautiful when was young.
I think my grandma is beautiful because I love her.
1) 你以前常在星期天去釣魚。
You _________________ on Sundays.
used to go fishing
2) 從前這里有一家餐廳。
________________ a restaurant here.
There used to be
3) 竹子可以用來建造房屋。
Bamboo __________________ houses.
can be used to build
4) 戰(zhàn)爭期間城堡用來作監(jiān)獄。
During the war the castle ___________a prison.
was used as
2. A commercial advertisement is one which someone has paid for to promote a product or service.
商業(yè)廣告是廣告客戶支付費用來促銷某種產品或者服務項目的廣告。
不定代詞one 在定語從句中,可以用來表示或指代的是任何一種前文所提到的事物(可數(shù)名詞的單數(shù)形式)。這是一種泛指,說 明事物的類別。例如句中的one就是指任何一種付費的、用來促銷產品和服務項目的a commercial advertisement。
Her husband is a middle school teacher, one who is very popular with young men.
她的丈夫是一位中學教師,是屬于年輕人喜歡的那一種教師。
one = a middle school teacher
The wine shop that his grandfather used to have fifty years ago was one which cou ld be found in every small town in England.
他的祖父50年前有一家酒館,那是一家在英格蘭每一個小鎮(zhèn)上都可以找得到的小酒館。
one = a wine shop
2) Serve v service n.
at sb’s service隨時可供使用(幫助)
be of service (to sb)(對某事) 有用
do sb a / no service有助于/無助于某人
serve the people為人民服務
serve in the army在軍隊服役
3. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. 公益廣告經常是免費的,其目的是向民眾提供關于健康或者其它影響到公共利益的知識。
1) for free:without payment 免費的
There a re many movies on the Internet and you can download and watch them for free.
網絡上有很多電影,你可以下載免費觀看。
2) intend to do sth.
intend vt. to have in one’s mind as a plan or purpose; mean to do sth.
(1) intend sth. or to do sth.
He took it as an insult, which was not at all what I had intended.
他把這看成了一種侮辱,可我根本就沒有這個意思。
She intended to catch the early tr ain but she got up too late.
她本打算趕早班火車,但她早上起得太晚了。
(3) be intended for (have a plan for in the mind) (為…而) 準備;預定
The chair was intended for you, but she took it away.
那椅子本來是給你準備的,可 是給她搬走了。
All these books are intended for children from six to ten.
這些書都是給6-10歲的孩子們準備的。
The newly-pub lished book, which refers ____ basic English grammar is ____ only for beginners.
A. as; meant B. for; intended
C. to; planned D. to; intended
4. However, we still must be aware of the methods used in advertisements to try and sell us things. 盡管如此,我們對商業(yè)廣告中所使用的技法還要有所意識,它們的意圖都是要向我們兜售商品。
1) be aware of:having knowledge or understanding of 知道;明白;意識到。(也可 以用作be aware that-clau..