人民幣升值對浙江省服裝產(chǎn)品出口的影響


摘 要：近年來，隨著人民幣的持續(xù)升值，造成浙江服裝產(chǎn)品出口在國際市場上的比較優(yōu)勢削弱，國際市場競爭力下降，浙江省外貿(mào)服裝出口面臨較大的壓力與挑戰(zhàn)。浙江是全國紡織工業(yè)大省，但在市場經(jīng)濟(jì)進(jìn)一步深化的今天，其發(fā)展的態(tài)勢卻一步步的放緩下來。勞動密集已成為服裝業(yè)的劣勢，以低價(jià)來吸引客戶已不再是浙江省服裝產(chǎn)品出口企業(yè)的銷售策略。服裝業(yè)組織結(jié)構(gòu)的不合理、創(chuàng)新能力低、產(chǎn)品市場競爭力弱等不利因素在人民幣升值的大背景下顯得更加明顯。人民幣升值對浙江服裝產(chǎn)品的出口是一把“雙刃劍”，本文主要對其消極和積極兩方面的影響進(jìn)行了分析，并提出了一些對策及建議。
關(guān)鍵詞：人民幣升值；浙江??；服裝產(chǎn)品出口；競爭力；利潤






The impact of RMB appreciation on the export of Zhejiang Province garment products
, Major in International Economics and Business, Institute Of Modern Service

Abstract：In recent years, with the continued appreciation of the RMB, resulting in garment exports in Zhejiang comparative advantage in the international market, weakening competitiveness in international markets, foreign trade garment exports in Zhejiang Province is facing greater pressure and challenges. Zhejiang province is the country's textile industry, but in today's market economy, deepening its development momentum has slowed down a step. Labor-intensive garment industry has become a disadvantage, at low prices to attract customers is no longer a garment export enterprises in Zhejiang Province sales strategy. Unreasonable apparel organizational structure, innovation capacity, and unfavorable factors such as product market competition is weak in the context of RMB appreciation is even more pronounced. RMB appreciation on exports of apparel products in Zhejiang is a “double-edged sword”, this paper analyzes its impact both positive and negative, and put forward some countermeasures and suggestions.
Key words: RMB appreciation; Zhejiang province; garment export competitiveness; profit





目 錄
一、引 言 1
二、人民幣升值的概述 1
（一）相關(guān)理論 1
1．重商主義的匯率理論 1
2．凱恩斯主義的匯率理論 2
3．購買力平價(jià)說 2
（二）人民幣升值現(xiàn)狀 2
三、浙江省服裝產(chǎn)品的出口現(xiàn)狀 3
（一）浙江的出口現(xiàn)狀及分析 3
（二）浙江的服裝產(chǎn)品主要銷售國 5
四、人民幣升值對浙江省服裝產(chǎn)品出口的影響 5
（一）產(chǎn)生的積極影響 7
1. 有利于行業(yè)結(jié)構(gòu)調(diào)整，推動結(jié)構(gòu)升級 7
2. 有利于減少貿(mào)易摩擦和改善貿(mào)易環(huán)境 8
3. 有助于增強(qiáng)出口企業(yè)的抗匯率風(fēng)險(xiǎn)能力 8
（二）造成的消極影響 8
1. 出口價(jià)格競爭力下降 8
2. 企業(yè)利潤降低 9
3. 增加了服裝產(chǎn)品出口合同簽訂的匯率風(fēng)險(xiǎn) 9
五、浙江省服裝產(chǎn)品出口貿(mào)易應(yīng)對人民幣升值的對策思考 10
（一）調(diào)整生產(chǎn)結(jié)構(gòu)，調(diào)整經(jīng)營策略 10
（二）建立自主品牌，加快服裝產(chǎn)品轉(zhuǎn)型 10
（三）積極開拓新市場 11
（四）改變貨幣的結(jié)算方式 12
六、結(jié)論 12
致 謝 14
參考文獻(xiàn) 15