摘  要

麥田房產(chǎn)（中國(guó)）是目前中國(guó)本土最具影響力和發(fā)展?jié)摿Φ膬?yōu)秀房產(chǎn)經(jīng)紀(jì)服務(wù)商之一。主做中高端樓盤，系中國(guó)經(jīng)紀(jì)百?gòu)?qiáng)企業(yè)，福建省品牌企業(yè)。十二年來(lái)麥田一直秉承“持續(xù)發(fā)展，同享豐收”的經(jīng)營(yíng)理念，不僅開創(chuàng)了中國(guó)本土房產(chǎn)經(jīng)紀(jì)行業(yè)獨(dú)樹一幟的商業(yè)模式，而且創(chuàng)建了房產(chǎn)經(jīng)紀(jì)行業(yè)的優(yōu)質(zhì)服務(wù)標(biāo)準(zhǔn)，成為房產(chǎn)經(jīng)紀(jì)業(yè)中規(guī)范、專業(yè)的代名詞。本文主要簡(jiǎn)述了自己歷時(shí)五個(gè)月實(shí)習(xí)過(guò)程中發(fā)現(xiàn)麥田房產(chǎn)經(jīng)紀(jì)有限公司目前發(fā)展存在的一些問(wèn)題以及相應(yīng)的對(duì)策分析，最后講述了本次實(shí)習(xí)的切身體會(huì)和啟示。

關(guān)鍵詞：房產(chǎn)  中高端  品牌企業(yè)  發(fā)展

 ABSTRACT

Catcher in the real estate (China) is now the most influential Chinese and development potential of one of the outstanding real estate brokerage services. Main do high-end building, is a Chinese brokerage hundred strong enterprises, brand enterprises in Fujian province. Twelve years crop has been adhering to the "sustainable development, to share a good harvest" business philosophy, not only created the Chinese real estate brokerage industry unique business model, and create the quality of the real estate brokerage industry service standards, become the pronoun of norms in real estate brokerage, professional. This article mainly describes their five months internship process found in the catcher in the real estate brokerage co., LTD., the development problems and countermeasures analysis, finally tells the story of the internship experience and enlightenment.

Key words: Real estate  In the high-end  Brand enterprise  The development

目    錄

一、房地產(chǎn)行業(yè)的背景………………………………………………………………………1

（一）中國(guó)房地產(chǎn)業(yè)發(fā)展現(xiàn)狀………………………………………………………………2

（二）中國(guó)房地產(chǎn)業(yè)的發(fā)展趨勢(shì)分析…………………………………………………………2          

 二、北京麥田房產(chǎn)經(jīng)紀(jì)有限公司概況………………………………………………………4

三、北京麥田房產(chǎn)經(jīng)紀(jì)有限公司目前存在問(wèn)題分析……………………………………4  

（一）公司內(nèi)網(wǎng)系統(tǒng)存在弊端…………………………………………………………………4

（二）缺乏專業(yè)人才…………………………………………………………………………5

（三）員工積極性不高…………………………………………………………………………5

（四）員工離職率較高………………………………………………………………………6

 (五) 網(wǎng)絡(luò)優(yōu)勢(shì)沒有充分利用…………………………………………………………6

四、針對(duì)麥田房產(chǎn)存在問(wèn)題提出的對(duì)策及建議…………………………………………… 6

（一）優(yōu)化公司內(nèi)網(wǎng)系統(tǒng)………………………………………………………………………7

（二）建立合理的人才引用制度…………………………………………………………7

（三）建立明確的管理體制……………………………………………………………7

（四）建立科學(xué)完善的獎(jiǎng)勵(lì)機(jī)制………………………………………………………………8

（五）充分利用網(wǎng)絡(luò)優(yōu)勢(shì)提高企業(yè)競(jìng)爭(zhēng)力……………………………………………………9

（六）加強(qiáng)公司與員工的溝通…………………………………………………………………9

（七）堅(jiān)持走誠(chéng)信經(jīng)營(yíng)之道……………………………………………………………………9

（八）弘揚(yáng)企業(yè)文化增強(qiáng)企業(yè)凝聚力……………………………………………………10

五、實(shí)習(xí)的體會(huì)與啟示………………………………………………………………………11

(一) 實(shí)習(xí)的體會(huì)與收獲……………………………………………………………………11

（二）對(duì)自身的啟示…………………………………………………………………………12

 參考文獻(xiàn) ……………………………………………………………………………………14

 致謝……………………………………………………………………………………………15