新知識經(jīng)濟時代的發(fā)展與服務營銷.doc
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新知識經(jīng)濟時代的發(fā)展與服務營銷,頁數(shù)：4字數(shù)：4816摘要：在社會經(jīng)濟活動中，隨著服務業(yè)的發(fā)展和產(chǎn)品營銷中服務活動所占比重的提升，將服務營銷從市場營銷中獨立出來加以專門研究成為必要。服務營銷學既是從市場營銷學中衍生出來，也是對市場營銷學的拓展。服務營銷學對服務營銷行為的專門研究是新世紀知識經(jīng)...
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新知識經(jīng)濟時代的發(fā)展與服務營銷
頁數(shù)：4 字數(shù)：4816
新知識經(jīng)濟時代的發(fā)展與服務營銷
摘要：在社會經(jīng)濟活動中，隨著服務業(yè)的發(fā)展和產(chǎn)品營銷中服務活動所占比重的提升，將服務營銷從市場營銷中獨立出來加以專門研究成為必要。服務營銷學既是從市場營銷學中衍生出來，也是對市場營銷學的拓展。服務營銷學對服務營銷行為的專門研究是新世紀知識經(jīng)濟發(fā)展的需要，并必將成為推動第三產(chǎn)業(yè)發(fā)展的動力和理論依據(jù)。
Abstract：In socioeconomic campaign, take the promotion of proportion along with the service campaign in product sale and the development of service trade, will serve sale since market comes out independently in sale, special research become necessity. Serve sale to study as from market sale study in derive , also is for market sale study extend. It is the needs of new century knowledge
頁數(shù)：4 字數(shù)：4816
新知識經(jīng)濟時代的發(fā)展與服務營銷
摘要：在社會經(jīng)濟活動中，隨著服務業(yè)的發(fā)展和產(chǎn)品營銷中服務活動所占比重的提升，將服務營銷從市場營銷中獨立出來加以專門研究成為必要。服務營銷學既是從市場營銷學中衍生出來，也是對市場營銷學的拓展。服務營銷學對服務營銷行為的專門研究是新世紀知識經(jīng)濟發(fā)展的需要，并必將成為推動第三產(chǎn)業(yè)發(fā)展的動力和理論依據(jù)。
Abstract：In socioeconomic campaign, take the promotion of proportion along with the service campaign in product sale and the development of service trade, will serve sale since market comes out independently in sale, special research become necessity. Serve sale to study as from market sale study in derive , also is for market sale study extend. It is the needs of new century knowledge
