杭州入境旅游市場(chǎng)深化發(fā)展策略探討

 杭州入境旅游市場(chǎng)深化發(fā)展策略探討
Strategies on intensifying inbound tourism of Hangzhou

 包括論文，開題報(bào)告，任務(wù)書，文獻(xiàn)綜述，外文翻譯

摘  要：  近年來杭州入境旅游市場(chǎng)發(fā)展迅猛，入境旅游人數(shù)增加，旅游客源地呈現(xiàn)多元化發(fā)展。但是旅游產(chǎn)品過于單一，國際化服務(wù)意識(shí)的欠缺，使得如何再次提升杭州旅游品牌的知名度和品牌價(jià)值成為當(dāng)前杭州入境旅游市場(chǎng)急需解決的問題。本文將從政府參與，大力拓展入境旅游客源市場(chǎng)，政企聯(lián)手以及加強(qiáng)對(duì)旅游人才的培訓(xùn)等幾方面來為杭州入境旅游市場(chǎng)的深化發(fā)展提出策略建議。

Abstract: In recent years, Hangzhou enjoys the rapid development of inbound tourism,the increasing number of inbound tourists and the diversified target markets.However, the oversinple tourism product and the lackness of international service awareness ,making urgent needs to adress the problem of enhancing brand awareness and brand value of inbound tourism in Hangzhou.In this paper, the author suggest the government should be involved in trying hard to develop the inbound tourism source markets.Moreover, government and enterprises are surposed to join hands .Strategies are given on the intensifing of inbound tourism in Hangzhou.

關(guān)鍵詞：  杭州市 ;入境旅游 ;深化發(fā)展 ;策略建議
Keywords: Hangzhou ; inbound tourism ; intensification ; strategy