廣告意境的創(chuàng)造

摘 要：

現(xiàn)在的社會(huì)，廣告越來(lái)越占人們生活的比重，不管人走到那里，都會(huì)有廣告的身影。只是廣告的形式變的越來(lái)越多，給人的生活也帶來(lái)了豐富多彩的樂(lè)趣。
廣告有兩大好處：1.讓人們的生活變的方便，讓人選樣品的數(shù)量也可以增加。2.使市場(chǎng)競(jìng)爭(zhēng)變的激烈，市場(chǎng)競(jìng)爭(zhēng)的激烈同樣也推動(dòng)了經(jīng)濟(jì)的發(fā)展。所以現(xiàn)在看一個(gè)國(guó)家發(fā)達(dá)不發(fā)達(dá)都是看廣告，要求的不只要廣告的數(shù)量多，品種多，還有就是營(yíng)造一種不一樣的意境，這就是我們現(xiàn)在要說(shuō)的關(guān)于創(chuàng)造廣告的意境。那究竟怎樣才能讓廣告的意境不但符合消費(fèi)者的胃口，還要能夠推動(dòng)一個(gè)企業(yè)的發(fā)展，這就是廣告意境應(yīng)該增加的。只有營(yíng)造出一個(gè)不一般的意境，才能和其它的廣告不一樣，就有了不一樣的感覺(jué)。從而就會(huì)產(chǎn)生不同的購(gòu)銷(xiāo)欲望。
  
關(guān)鍵詞：廣告創(chuàng)意，廣告學(xué)研究，意境，宗旨，經(jīng)濟(jì)發(fā)展
    
 
ADVERTISE THE CREATION OF ARTISTIC CONCEPTION
ABSTRACT
The society of now, advertise more and more specific weight of having people's life, ignore a person to walk to there, will have an advertised figure.The form just advertised changes of more and more, also brought abundant colorful fun for the person's life.
   The advertisement has two greatest advantages:1.The convenience letting people's life change, let the amount of candidate's sample be able to also increase.2.The vehemence making the market competition change, market the vehemence same of the competition also pushed economic of development.So see a nation flourishing now not flourishing all is see an advertisement, request of not want ～only advertised mount many, species many, also have be construct a kind of different artistic conception, this be we want to say now of concerning creation advertisement of artistic conception.That how let actually the advertised artistic conception match the appetite of consumer not only, also want the development that can push a business enterprise, this ising to advertise artistic conception should increase.Only construct a not general artistic conception, then can be different from the advertisement of the other, have a different felling.Will produce to buy to sell desire differently thus.

KEY WORDS：
Advertise a creativity, advertise to learn a research, artistic conception, aim, the economy develops

目 錄
                                   
前言……………………………………………………………6
第一章 中國(guó)廣告學(xué)理論的發(fā)展………………………………………7
1.1 廣告學(xué)理論的產(chǎn)生與發(fā)展……………………………………7
1.1.1 廣告學(xué)研究溯源…………………………………………7
1.1.2 我國(guó)廣告學(xué)研究的起步…………………………………8
1.1.3 我國(guó)廣告學(xué)研究的發(fā)展…………………………………8
1.1 廣告學(xué)理論研究中幾個(gè)問(wèn)題的探索…………………………9
   1.2.1 關(guān)于廣告學(xué)科的科學(xué)與藝術(shù)之爭(zhēng)……………………10
   1.2.2 關(guān)于廣告學(xué)研究的理論基礎(chǔ)…………………………11
   1.2.3 關(guān)于廣告的社會(huì)學(xué)思考………………………………12
第二章 意境的起源…………………………………………………13
第三章 廣告與意境…………………………………………………14
結(jié)論…………………………………………………………14
參考文獻(xiàn)……………………………………………………15
致謝…………………………………………………………16