xxx公司國際市場營銷戰(zhàn)略與策略分析(44頁).rar
xxx公司國際市場營銷戰(zhàn)略與策略分析(44頁),摘要xxx公司也是國內(nèi)著名的通信設(shè)備制造商之一，光通信設(shè)備是其核心產(chǎn)品。公司目前有專門的“國際業(yè)務(wù)部”負(fù)責(zé)國際市場營銷，在印尼、印度、伊朗、泰國等地設(shè)立了常駐代表處。但與華為公司、中興通訊公司相比，公司在國際市場上的表現(xiàn)不盡人意，年均海外銷售額只有幾百萬美元。2004年初，公司高層提出要大力開發(fā)國際市場。在當(dāng)前形勢下，...
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原文檔由會(huì)員 白癡學(xué)東西 發(fā)布
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