企業(yè)文化與民營(yíng)企業(yè)可持續(xù)發(fā)展

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摘要：目前許多專(zhuān)家學(xué)者把企業(yè)文化當(dāng)作一種競(jìng)爭(zhēng)力研究，即文化力。民營(yíng)企業(yè)普遍自身素質(zhì)不高，企業(yè)形象差，缺乏人才，加之市場(chǎng)競(jìng)爭(zhēng)的日趨激烈，如何解決民企自身存在的各種問(wèn)題 ，提高民企競(jìng)爭(zhēng)力？這是許多民營(yíng)企業(yè)家和專(zhuān)家學(xué)者關(guān)心的問(wèn)題。本文從企業(yè)文化的角度對(duì)上述問(wèn)題做了分析。文章第一章主要概述當(dāng)今社會(huì)企業(yè)文化對(duì)民營(yíng)企業(yè)可持續(xù)發(fā)展的作用, 第二章和第三章則著重描述民營(yíng)企業(yè)文化建設(shè)的現(xiàn)狀及問(wèn)題。本論文采用理論研究和實(shí)踐研究相結(jié)合的方法,曾到深圳市某印刷集團(tuán)有限公司和深圳某五金有限公司調(diào)研,通過(guò)對(duì)管理者和被管理者的實(shí)地訪談,獲得了第一手資料,了解到民營(yíng)企業(yè)發(fā)展現(xiàn)狀及我國(guó)民營(yíng)企業(yè)文化建設(shè)的現(xiàn)狀。文章最后部分則針對(duì)現(xiàn)狀和問(wèn)題研究解決之道,以企業(yè)為實(shí)例，分析如何建設(shè)促進(jìn)我國(guó)民營(yíng)企業(yè)可持續(xù)發(fā)展的企業(yè)文化體系.
關(guān)鍵詞: 企業(yè)文化；民營(yíng)企業(yè)；可持續(xù)發(fā)展


Abstract: The fact that No company can survive without the development of corporation culture in the current economic development at a high speed is essential for a company’ s taking-off and developing vigorously , which has become the commonsense of every entrepreneur. As a result, a lot of scholars study it as a competitive force ( cultural power).Private enterprise are at a critical point with low quality, bad image, shortage of talents, besides the fierce competition. It becomes entrepreneur and scholars’ concerns how to handle the existing problems and improve the competitiveness of private companies. The paper analyses these problems above from the angle of shaping the corporation culture. The first chapter mainly summarizes the effect the corporation culture has on the sustainable development of private company. The second chapter put emphasis on the current situations of cultural building and its cause. The current face of private company’s cultural atmosphere features shortage of strategic view of long term, traditional domestic systems’ effect, neglect of cultural ethics and stay in the traditional stage. The paper applies theory to practice through the research to Shenzhen Millennium Printing Limited and He Hong hardware limited. These trips acquainted me to conditions of private company’s cultural building. The end give the answers to the questions above on the basis of the analysis, and advise how to advance the sustainable development of private companies by making strategies of building the corporation culture.
Key words: Corporation Culture; Private Company; Sustainable Development

目　錄
摘要 1
Abstract 1
引言 2
1 企業(yè)文化與民營(yíng)企業(yè)可持續(xù)發(fā)展 2
1.1 企業(yè)文化 2
1.2 民營(yíng)企業(yè)及其可持續(xù)發(fā)展 3
1.3 企業(yè)文化與對(duì)民營(yíng)企業(yè)可持續(xù)發(fā)展的作用 4
2 民營(yíng)企業(yè)的企業(yè)文化建設(shè)現(xiàn)狀 6
2.1 企業(yè)文化是做給外人看的,是墻上文化，根本沒(méi)用于執(zhí)行實(shí)際工作 6
2.2 企業(yè)的主要訴求點(diǎn)在于企業(yè)的利潤(rùn)和利益的分配方式，沒(méi)有樹(shù)立起對(duì)國(guó)家和社會(huì)承擔(dān)責(zé)任的價(jià)值觀 7
2.3 企業(yè)沒(méi)有明確的國(guó)際國(guó)內(nèi)定位或定位不準(zhǔn)確，不符合企業(yè)的實(shí)際發(fā)展 7
2.4 企業(yè)文化體系更多地停留在企業(yè)的遠(yuǎn)景規(guī)劃層面 7
2.5企業(yè)內(nèi)部發(fā)現(xiàn)問(wèn)題之后，部門(mén)之間由于害怕承擔(dān)責(zé)任，遇事推諉而不是主動(dòng)尋求解決方法，公司沒(méi)有建立具體的系統(tǒng)化的制度作為解決問(wèn)題的依據(jù) 8
2.6 員工的凝聚力和向心力極差，缺乏安全感和歸屬感 8
3 民營(yíng)企業(yè)的企業(yè)文化中出現(xiàn)的問(wèn)題 8
3.1 企業(yè)文化建設(shè)沒(méi)有得到公司高層領(lǐng)導(dǎo)的重視和行動(dòng)支持，所以最終只能流于形式 8
3.2 企業(yè)家族式管理，家長(zhǎng)式作風(fēng)嚴(yán)重，缺乏員工廣泛認(rèn)同的價(jià)值觀導(dǎo)致員工流失嚴(yán)重 9
3.3 公司的規(guī)章制度很多，但不夠系統(tǒng)，而且變化很快，就企業(yè)整體而言，可以說(shuō)是缺乏制度 9
3.4 企業(yè)文化建設(shè)最主要的就是在于對(duì)人力資源管理的建設(shè)，人才是企業(yè)發(fā)展的源動(dòng)力和最寶貴的資源 9
3.5 由于沒(méi)有形成血肉相連的緊密聯(lián)系和統(tǒng)一的價(jià)值觀及激勵(lì)機(jī)制使公司和員工共進(jìn)退 10
4 如何建設(shè)促進(jìn)我國(guó)民營(yíng)企業(yè)可持續(xù)發(fā)展的企業(yè)文化 10
4.1企業(yè)文化建設(shè)應(yīng)堅(jiān)持的原則 10
4.2企業(yè)文化建設(shè)的內(nèi)容對(duì)策措施 12
4.3 企業(yè)文化塑造方案的實(shí)施和效果評(píng)測(cè) 14
結(jié)論 15
參考文獻(xiàn)： 15
致謝： 16