中式快餐企業(yè)核心競爭力建設(shè)的研究
1.3萬字 17頁


摘要：
隨著社會生活節(jié)奏的不斷加快，快餐市場取得了迅速的發(fā)展，但從整個快餐行業(yè)發(fā)展水平來看，西式快餐比中式快餐有著明顯的優(yōu)勢。西式快餐之所以能有明顯的優(yōu)勢，是因為西式快餐通過多年的發(fā)展已經(jīng)具備了核心競爭力。中式快餐要想在快餐市場中占據(jù)一定的優(yōu)勢，或具有一定的競爭力，必須培養(yǎng)自己的核心競爭力。本文將用現(xiàn)代企業(yè)管理思想注入到中式快餐企業(yè)中，改進(jìn)中式快餐企業(yè)的傳統(tǒng)模式，目的是使中式快餐企業(yè)實(shí)現(xiàn)現(xiàn)代化管理，擁有自己的快餐企業(yè)特色，提高競爭力，從而建立起自己的核心競爭力。
關(guān)鍵詞：中式快餐；核心競爭力；建設(shè)

The study on the core competence establishing of Chinese fast food enterprises

Abstract: With the accelerating social life tempo, fast food market has obtained rapid development. But in terms of the fast food industry development level, Western-style fast food has obvious advantages than Chinese fast food. The reason for Western-style fast food having a distinct advantage is that the Western-style fast food has had their core competitiveness after the years of development. In order to gain certain advantages, or have certain competitiveness in the fast food market, Chinese fast food must develop their own core competitiveness. This article will use the theory of modern enterprise management, combing our fast-food enterprises development status quo, and set forth solutions to improve our fast food traditional model, aiming to make our fast food enterprises achieve modern management, and form their own characteristics in fast-food enterprises, enhance their competitiveness, thus build up their core competitiveness.
Key words: Chinese fast food; Core competitive power; establishment


目 錄
摘要 1
ABSTRACT 1
引言 2
1理論綜述與概念界定 3
1.1理論綜述 3
1.2概念界定 3
2中式快餐發(fā)展的現(xiàn)狀及問題 5
2.1中式快餐管理的問題 6
2.2中式快餐技術(shù)的問題 6
2.3中式快餐營銷的問題 6
2.4中式快餐飲食差異的問題 7
3中式快餐與西式快餐的比較分析 7
3.1中西式快餐的品牌差異 7
3.2中西式快餐的服務(wù)差異 8
3.3中西式快餐的文化差異 8
3.4中西式快餐的技術(shù)差異 8
4中式快餐企業(yè)核心競爭力的因素分析 8
4.1生產(chǎn)技術(shù)因素分析 8
4.2人力資源因素分析 9
4.3企業(yè)品牌因素分析 9
4.4企業(yè)文化因素分析 10
5中式快餐企業(yè)核心競爭力建設(shè)的措施 10
5.1核心生產(chǎn)技術(shù)的建設(shè) 10
5.2人力資源合理配置 12
5.3品牌競爭力的建設(shè) 13
5.4企業(yè)文化競爭力的建設(shè) 14
結(jié)論 15
參考文獻(xiàn) 16
致謝 16