摘要：房地產(chǎn)作為國(guó)民經(jīng)濟(jì)中的支柱產(chǎn)業(yè)，在改革開(kāi)放這么多年以來(lái)一直在蓬勃發(fā)展，而競(jìng)爭(zhēng)壓力也越來(lái)越大，各式各樣的樓盤(pán)的涌現(xiàn)使得開(kāi)發(fā)商都注重到了每一個(gè)細(xì)節(jié)。在銷(xiāo)售階段，廣告策略無(wú)疑是非常重要的環(huán)節(jié)，本文基于國(guó)內(nèi)面前房地產(chǎn)銷(xiāo)售階段廣告策略問(wèn)題并結(jié)合XX市361號(hào)地塊的自身狀況，研究并探討這一地塊的銷(xiāo)售階段的廣告媒介選擇和策略整合應(yīng)用。
文章采用了理論研究和實(shí)例分析研究相結(jié)合的方法，分析廣告對(duì)于房地產(chǎn)業(yè)的重要性以及如何對(duì)廣告媒介進(jìn)行選擇和廣告作品所受到的影響因素，探討房地產(chǎn)開(kāi)發(fā)建設(shè)階段前后的廣告策略研究，針對(duì)XX市361號(hào)地塊樓盤(pán)的廣告媒介與策略選擇應(yīng)用進(jìn)行研究探討。
關(guān)鍵詞：房地產(chǎn) 廣告媒介 銷(xiāo)售策略 整合應(yīng)用
英文摘要：Real estate as a pillar industry of national economy in the reform and opening-up has been for so many years and flourish, and increasing competitive pressures, the emergence of a wide range of real estate developers have made to pay attention to every detail. Stage in the sales, advertising strategy is very important, this article is based on the national stage of the real estate sales combined with the issue of advertising strategies in Yangzhou No. 361 block of their own situation, research and to explore the sale of the land phase of the advertising medium Application selection and integration strategy.
The article uses examples of theoretical study and analysis of a combination of methods, the specific content is divided into four major sections.
The first part focuses on the tone of advertising and advertising for the importance of the real estate industry, the second part describes how to select advertising media and advertising works by influencing factors, the third part of the real estate development and construction stages of talk about ad strategy before and after study The fourth part of plot No. 361 Yangzhou City real estate advertising media options and strategies for the application of study.
英文關(guān)鍵詞：Real estate；advertising medium；Application of marketing；strategies to integrate；