我國(guó)中小型房地產(chǎn)企業(yè)發(fā)展戰(zhàn)略研究
摘要
改革開放以來(lái)，房地產(chǎn)企業(yè)因其關(guān)聯(lián)度高、帶動(dòng)性強(qiáng)，對(duì)國(guó)民經(jīng)濟(jì)貢獻(xiàn)大的特點(diǎn)，成為我國(guó)社會(huì)主義市場(chǎng)經(jīng)濟(jì)的基本支撐點(diǎn)，其中星羅棋布的中小房地產(chǎn)企業(yè)對(duì)于改善居住條件、增加就業(yè)、促進(jìn)國(guó)民經(jīng)濟(jì)發(fā)展、減弱經(jīng)濟(jì)波動(dòng)起到重要的作用。隨著中國(guó)房地產(chǎn)業(yè)競(jìng)爭(zhēng)的加劇，房地產(chǎn)開發(fā)“大盤時(shí)代”的來(lái)臨以及國(guó)資木市場(chǎng)的逐步成熟，將導(dǎo)致房地產(chǎn)開發(fā)企業(yè)向規(guī)?；?、制度化、差別化、品牌化、戰(zhàn)略化方向發(fā)展。中小型房地產(chǎn)企業(yè)如何在激烈的競(jìng)爭(zhēng)中生存，如何發(fā)展壯大是直接關(guān)系著我國(guó)房地產(chǎn)行業(yè)整體競(jìng)爭(zhēng)能力提升的關(guān)鍵問(wèn)題。所以研究我國(guó)中小型房地產(chǎn)企業(yè)的發(fā)展戰(zhàn)略具有現(xiàn)實(shí)意義。
第一章：緒論：主要包括研究背景，目的和意義以及研究思路。
第二章：我國(guó)中小型房地產(chǎn)企業(yè)發(fā)展外部環(huán)境分析。宏觀環(huán)境分析；行業(yè)分析；競(jìng)爭(zhēng)對(duì)手分析；機(jī)遇和挑戰(zhàn)分析。
第三章：我國(guó)中小型房地產(chǎn)企業(yè)發(fā)展內(nèi)部環(huán)境分析。內(nèi)部?jī)?yōu)劣勢(shì)、機(jī)遇和挑戰(zhàn)分析。
第四章：我國(guó)中小型房地產(chǎn)企業(yè)發(fā)展戰(zhàn)略選擇及實(shí)施
關(guān)鍵詞：房地產(chǎn)  制度化  發(fā)展戰(zhàn)略
 

Subject ：China's small and medium enterprise development strategy of the real estate
Abstract
Since reform and opening, the real estate business because of its association with high, driving strong, large contributions to the characteristics of the national economy has become China's socialist market economy, basic support and the spread of small and medium real estate companies in which to improve their living conditions,. As competition intensifies in China real estate, real estate development "tape Age" and the state-owned timber market gradually matures, will lead to large-scale real estate development enterprises, institutionalization, differentiation, branding and strategic direction . How small and medium real estate companies to survive in the fierce competition, how to grow and develop is directly related to the overall competitiveness of China's real estate industry to enhance the key issues. Therefore, small and medium real estate companies of China's development strategy has practical significance.
Chapter One: Introduction: including background, purpose and significance, and research ideas.
Chapter II: the development of small and medium real estate companies of the external environment. Macro-environmental analysis; industry analysis; competitor analysis; opportunities and challenges analysis.
Chapter III: Development of small and medium real estate companies within the environmental analysis. Internal strengths and weaknesses, opportunities and challenges analysis.
Chapter IV: Development of small and medium real estate companies and implementation of strategic choice
Keywords: real estate development strategy of institutionalization
目  錄
摘要 I Abstract II
1  緒論 ...................................................................................................................1
1.1    研究背景 .....................................................................................................1
1.2    研究目的及意義 .......................................................................................2
1.3     研究思路及方法............................................................................................2
2  中小房地產(chǎn)企業(yè)外部環(huán)境分析 ..................................................................4 2.1   中小房地產(chǎn)企業(yè)的外部機(jī)遇分析............................................ .....................4 2.2   中小房地產(chǎn)企業(yè)的外部威脅分析 ................................................. .. ..........6 3  中小房地產(chǎn)企業(yè)內(nèi)部條件分析 ...............................................................8
3.1   中小房地產(chǎn)企業(yè)的內(nèi)部?jī)?yōu)勢(shì)分析 ..................................................... ........8
3.2   中小房地產(chǎn)企業(yè)的內(nèi)部劣勢(shì)分析 ................................................. ....... .....12
4中小房地產(chǎn)企業(yè)戰(zhàn)略實(shí)施研究............................................. ................. ......12
4.1   戰(zhàn)略實(shí)施的四個(gè)階段............................................. ........... ........ ........ .... ...12
4.2   戰(zhàn)略實(shí)施的基本原則........................................................... ......... ... .........13
4.3   戰(zhàn)略實(shí)施的模式........................................................... ...... ... .......... ............14
4.4   提升中小房地產(chǎn)企業(yè)戰(zhàn)略執(zhí)行力研究...................... ...... ... .......... ............14
結(jié)束語(yǔ)     20
參考文獻(xiàn)