摘 要

　　　近幾年興起的旅游電子商務(wù)是旅游經(jīng)濟(jì)的一種新態(tài)勢(shì)。西部地區(qū)豐富的自然景觀和民族文化特色構(gòu)成了世界級(jí)的旅游資源，這是西部發(fā)展的優(yōu)勢(shì)所在。因此，為西部旅游的發(fā)展發(fā)揮橋梁紐帶作用，成為電子商務(wù)發(fā)展的一個(gè)重要的使命。
　　　本文通過(guò)分析西部旅游電子商務(wù)的發(fā)展現(xiàn)狀和前景，嘗試提出西部旅游企業(yè)的網(wǎng)絡(luò)營(yíng)銷策略定位。首先介紹旅游電子商務(wù)國(guó)內(nèi)外發(fā)展?fàn)顩r，并概括旅游電子商務(wù)的概念；列舉西部旅游網(wǎng)站的主要類型，針對(duì)這些網(wǎng)站存在的問(wèn)題，提出幾點(diǎn)改進(jìn)建議；在此基礎(chǔ)上，結(jié)合九寨溝旅游旅游電子商務(wù)網(wǎng)成功運(yùn)作的案例,重點(diǎn)對(duì)西部旅游產(chǎn)品進(jìn)行網(wǎng)絡(luò)營(yíng)銷提出幾點(diǎn)組合策略，希望能給予西部旅游產(chǎn)品或項(xiàng)目的推廣提供一些有建設(shè)性的幫助。
　　　
【關(guān)鍵詞】西部旅游 旅游電子商務(wù) 網(wǎng)絡(luò)營(yíng)銷
















Abstract

　　　In recent years the Electronic Traveling Commerce is one kind of new economical situation. The rich natural landscape and the national culture characteristic in west part of china constitute world-class traveling resources; this is the superiority for west part development. Therefore, developing display bridge link function travels for the west area economics is which one important mission of Electronic-commerce.
　　　This thesis analyzes the developing situation and prospect of the west area E-traveling, and attempts propose the E-marketing strategies and localization for the west travel enterprises. First, it introduce the development of E-traveling at home and abroad, summarize the E-traveling’s concept; second, it introduce the mainly website types in west area, point out these websites existence problems, and put forward several improving proposals; based on that, the key point of this thesis is to propose several combinations strategies for the western travelling product, combing analyzes successful E-marketing case of JiuZhaiGou, hoping it could provide the constructive help to the traveling product and promotion for west part.
　　　
【Key word】West Traveling；Electronic Traveling Commerce；E-marketing