Abstract: Today, mankind has entered the era of rapid economic development of e-commerce-based network. A full range of rapid development and wide application of computer network technology on contemporary society, but also brought great changes to the enterprise marketing management. Network Marketing the new marketing methods to adapt to the changes of the era of the development of network technology and information networks, it has changed the traditional marketing concept, marketing strategy, marketing, ways and means, will become the mainstream of the current era of corporate marketing. The face I had many problems in the SME network marketing, we should also be a clear understanding of the inevitability of its development, which requires all aspects of synergy and cooperation, to build a good network consumption environment, and promote the continued


摘要：如今，人類(lèi)已經(jīng)步入了以電子商務(wù)為基礎(chǔ)的網(wǎng)絡(luò)經(jīng)濟(jì)迅速發(fā)展的時(shí)代。計(jì)算機(jī)網(wǎng)絡(luò)技術(shù)的迅猛發(fā)展和廣泛應(yīng)用對(duì)當(dāng)代社會(huì)產(chǎn)生了全方位的影響，也給企業(yè)的營(yíng)銷(xiāo)管理帶來(lái)了巨大的變革。網(wǎng)絡(luò)營(yíng)銷(xiāo)是適應(yīng)網(wǎng)絡(luò)技術(shù)發(fā)展與信息網(wǎng)絡(luò)時(shí)代變革的新型營(yíng)銷(xiāo)方式，它改變了傳統(tǒng)的營(yíng)銷(xiāo)理念、營(yíng)銷(xiāo)策略、營(yíng)銷(xiāo)手段和方式，將成為當(dāng)今時(shí)代企業(yè)營(yíng)銷(xiāo)的主流。面對(duì)我過(guò)中小企業(yè)網(wǎng)絡(luò)營(yíng)銷(xiāo)存在的諸多問(wèn)題，我們也應(yīng)清楚的認(rèn)識(shí)到其發(fā)展的必然性，這需要各個(gè)方面的協(xié)力配合，打造優(yōu)良的網(wǎng)絡(luò)消費(fèi)環(huán)境，推動(dòng)網(wǎng)絡(luò)營(yíng)銷(xiāo)的持續(xù)發(fā)展。
關(guān)鍵詞：網(wǎng)絡(luò)營(yíng)銷(xiāo) 網(wǎng)絡(luò)銷(xiāo)售模式管理 營(yíng)銷(xiāo)策劃 中小企業(yè)