商號(hào)權(quán)的《商標(biāo)法》保護(hù)

    摘要：隨著市場(chǎng)經(jīng)濟(jì)的迅速發(fā)展，商號(hào)在彰顯商事主體地位的過程中發(fā)揮著積極的作用，顯現(xiàn)出越來越重要的社會(huì)價(jià)值和經(jīng)濟(jì)價(jià)值。相應(yīng)的，商號(hào)被假冒、盜用侵權(quán)的問題日益突出，商號(hào)權(quán)的糾紛呈蔓延之勢(shì)，反映出了我國商號(hào)權(quán)保護(hù)的不足和缺陷，提出了加強(qiáng)我國企業(yè)商號(hào)權(quán)保護(hù)的迫切需求。商號(hào)權(quán)被國際社會(huì)普遍認(rèn)為是一項(xiàng)重要的知識(shí)產(chǎn)權(quán)并加以保護(hù)。而在我國有關(guān)商號(hào)的定義及商號(hào)權(quán)的性質(zhì)法學(xué)界都不能達(dá)成一致意見，商號(hào)權(quán)的保護(hù)僅僅停留在對(duì)企業(yè)名稱權(quán)的保護(hù)上。本文試從商號(hào)權(quán)的知識(shí)產(chǎn)權(quán)屬性入手，通過對(duì)我國商號(hào)權(quán)保護(hù)現(xiàn)狀的分析和國外商號(hào)權(quán)立法實(shí)踐的比較探討出對(duì)其最佳的保護(hù)建議，從而完善商號(hào)權(quán)的立法保護(hù)。

    關(guān)鍵詞：商號(hào)；商號(hào)權(quán)；知識(shí)產(chǎn)權(quán)；立法保護(hù)

   

Trade Name Right Protection on the Trademark Law

Abstract: With the rapid development of market economy, trade name in light of the commercial subject status in the process of playing the positive role, it appears more and more important social value and economic value. Accordingly, trade name is fake, appropriation tort problem is increasingly outstanding, trade name right disputes is also spreading, which reflects the protection of trade names in China 's shortcomings and deficiencies, proposed strengthened our country enterprise name right protection is an urgent demand. Trade name right by the international community is generally considered to be an important intellectual property rights and protection. But in our country the name and definition of the right of business name property law cannot agree, the trade name right protection only to protect the name right of enterprises. This article tries from the trade name right of intellectual property right proceed with, through the protection of trade names in China and analysis of the current foreign trade name right legislation practice comparative study on optimal protection suggestions, so as to perfect the legislation to protect the right of business name.

Keywords: Trade name; Trade name right; Intellectual property rights; Legislative protection

Classification: D923.4.

目   次

中文摘要 Ⅰ

英文摘要 Ⅱ

目次 Ⅲ

1引言 1

2商號(hào)權(quán)的權(quán)屬分析和定位 2

3我國商號(hào)權(quán)立法保護(hù)現(xiàn)狀及存在缺陷 4

3.1我國商號(hào)權(quán)立法保護(hù)現(xiàn)狀 4

3.2我國商號(hào)權(quán)立法保護(hù)存在缺陷 5

3.2.1性質(zhì)定義模糊，法律地位不明確 5

3.2.2立法層次低，保護(hù)過于分散 5

4將商號(hào)權(quán)納入《商標(biāo)法》保護(hù)的必要性 6

4.1商號(hào)權(quán)性質(zhì)宜定位知識(shí)產(chǎn)權(quán) 6

4.1.1商號(hào)權(quán)的性質(zhì)特征符合知識(shí)產(chǎn)權(quán) 6

4.1.2國際社會(huì)對(duì)商號(hào)權(quán)性質(zhì)的普遍認(rèn)定 7

4.2商號(hào)權(quán)與商標(biāo)權(quán)的相似 8

4.2.1商號(hào)權(quán)與商標(biāo)權(quán)的特征相似 8

4.2.2商號(hào)權(quán)用《商標(biāo)法》保護(hù)的優(yōu)點(diǎn) 8

5將商號(hào)權(quán)納入《商標(biāo)法》保護(hù)的可行性 10

5.1《商標(biāo)法》本身對(duì)于商號(hào)權(quán)的可容納性 10

5.2國外對(duì)于商號(hào)權(quán)納入《商標(biāo)法》保護(hù)的實(shí)踐 10

6將商號(hào)權(quán)納入《商標(biāo)法》保護(hù)的范疇 12

6.1確立商號(hào)權(quán)的知識(shí)產(chǎn)權(quán)性質(zhì)，劃入知識(shí)產(chǎn)權(quán)范圍保護(hù) 12

6.2修訂《商標(biāo)法》，將其納入《商標(biāo)法》保護(hù) 12

6.2.1增加“商號(hào)權(quán)”的內(nèi)容，與“商標(biāo)權(quán)”保護(hù)同重 12

6.2.2另獨(dú)立增“商號(hào)權(quán)”的保護(hù)條文 13

7結(jié)語 14

參考文獻(xiàn) 15

作者簡(jiǎn)歷 16

學(xué)位論文數(shù)據(jù)集 17