[外文翻譯]創(chuàng)新：在新商業(yè)模型和技術(shù)中創(chuàng)造長(zhǎng)期價(jià)值.rar
[外文翻譯]創(chuàng)新：在新商業(yè)模型和技術(shù)中創(chuàng)造長(zhǎng)期價(jià)值,/innovation: creating long-term value in new business models and technology內(nèi)包含中文翻譯和英文原文，內(nèi)容完善，建議下載閱覽。① 中文頁(yè)數(shù) 4 中文字?jǐn)?shù) 4646② 英文頁(yè)數(shù) 7 英文字?jǐn)?shù) 246...
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內(nèi)容介紹
原文檔由會(huì)員 鄭軍 發(fā)布
[外文翻譯]創(chuàng)新：在新商業(yè)模型和技術(shù)中創(chuàng)造長(zhǎng)期價(jià)值/Innovation: Creating Long-term Value in New Business Models and Technology
內(nèi)包含中文翻譯和英文原文，內(nèi)容完善，建議下載閱覽。
① 中文頁(yè)數(shù) 4
中文字?jǐn)?shù) 4646
② 英文頁(yè)數(shù) 7
英文字?jǐn)?shù) 2462
③ 摘要
由沃頓商學(xué)院出版社出版，托尼•達(dá)維拉（Tony Davila）、馬克•愛潑斯坦（Marc Epstein）和羅布•謝爾頓（Rob Shelton）共同撰寫的新書《發(fā)揮創(chuàng)新的作用：如何管理、評(píng)估創(chuàng)新并從中獲利》（Making Innovation Work: How to Manage It, Measure It and Profit from It）， 闡述了創(chuàng)新不是一個(gè)獨(dú)立事件，而是一個(gè)必須運(yùn)用在一家企業(yè)所有產(chǎn)品、服務(wù)和商業(yè)運(yùn)作中的過程。這一過程必須得到持續(xù)的管理、評(píng)估和執(zhí)行。該書使用很多公司實(shí)例，并參考了一些現(xiàn)有的研究和作者在該領(lǐng)域的經(jīng)驗(yàn)，說明了哪些方法有效，哪些不行。同時(shí)為如何最大化創(chuàng)新投資價(jià)值提出了建議。以下為該書第二章的一段摘要。 第二章題為“為創(chuàng)新定位：什么是創(chuàng)新以及如何利用創(chuàng)新？”（Mapping Innovation: What Is Innovation
and How Do You Leverage It?）
Bryan Ritchie
In their book, Making Innovation Work: How to Manage It, Measure It and Profit from It (Wharton School Publishing), authors Tony Davila, Marc J. Epstein and Robert Shelton make the case that innovation is not a one-time event, but a process that must be continuously managed, measured and carried out in all a company's products, services and business functions. Using specific companies as examples, and drawing on existing research as well as their own experiences in the field, the authors demonstrate what works and what doesn't, and offer advice on how to consistently maximize the value of innovation investments. Below is an excerpt from Chapter Two, entitled Mapping Innovation: What Is Innovation and How Do You Leverage It?
④關(guān)鍵字 商業(yè)模型/ Business Model
⑤參考文獻(xiàn)
布萊恩•里奇. 創(chuàng)新：在新商業(yè)模型和技術(shù)中創(chuàng)造長(zhǎng)期價(jià)值[J].亞太 J 管理，2008，5，14-16.)
內(nèi)包含中文翻譯和英文原文，內(nèi)容完善，建議下載閱覽。
① 中文頁(yè)數(shù) 4
中文字?jǐn)?shù) 4646
② 英文頁(yè)數(shù) 7
英文字?jǐn)?shù) 2462
③ 摘要
由沃頓商學(xué)院出版社出版，托尼•達(dá)維拉（Tony Davila）、馬克•愛潑斯坦（Marc Epstein）和羅布•謝爾頓（Rob Shelton）共同撰寫的新書《發(fā)揮創(chuàng)新的作用：如何管理、評(píng)估創(chuàng)新并從中獲利》（Making Innovation Work: How to Manage It, Measure It and Profit from It）， 闡述了創(chuàng)新不是一個(gè)獨(dú)立事件，而是一個(gè)必須運(yùn)用在一家企業(yè)所有產(chǎn)品、服務(wù)和商業(yè)運(yùn)作中的過程。這一過程必須得到持續(xù)的管理、評(píng)估和執(zhí)行。該書使用很多公司實(shí)例，并參考了一些現(xiàn)有的研究和作者在該領(lǐng)域的經(jīng)驗(yàn)，說明了哪些方法有效，哪些不行。同時(shí)為如何最大化創(chuàng)新投資價(jià)值提出了建議。以下為該書第二章的一段摘要。 第二章題為“為創(chuàng)新定位：什么是創(chuàng)新以及如何利用創(chuàng)新？”（Mapping Innovation: What Is Innovation
and How Do You Leverage It?）
Bryan Ritchie
In their book, Making Innovation Work: How to Manage It, Measure It and Profit from It (Wharton School Publishing), authors Tony Davila, Marc J. Epstein and Robert Shelton make the case that innovation is not a one-time event, but a process that must be continuously managed, measured and carried out in all a company's products, services and business functions. Using specific companies as examples, and drawing on existing research as well as their own experiences in the field, the authors demonstrate what works and what doesn't, and offer advice on how to consistently maximize the value of innovation investments. Below is an excerpt from Chapter Two, entitled Mapping Innovation: What Is Innovation and How Do You Leverage It?
④關(guān)鍵字 商業(yè)模型/ Business Model
⑤參考文獻(xiàn)
布萊恩•里奇. 創(chuàng)新：在新商業(yè)模型和技術(shù)中創(chuàng)造長(zhǎng)期價(jià)值[J].亞太 J 管理，2008，5，14-16.)
