摘 要
企業(yè)實(shí)施CRM，就是要對(duì)企業(yè)和客戶間發(fā)生的各種關(guān)系進(jìn)行全面管理，在實(shí)施企業(yè)客戶資源價(jià)值最大化的同時(shí)，還要獲得企業(yè)利潤(rùn)與客戶需求的雙贏。企業(yè)進(jìn)行整體的CRM戰(zhàn)略設(shè)計(jì)時(shí)，需要考慮保持客戶的不同因素來(lái)進(jìn)行設(shè)計(jì)。
關(guān)鍵詞：客戶保持，CRM，戰(zhàn)略設(shè)計(jì)





Abstract
Enterprises to implement CRM is to the overall management of the various relationships between businesses and customers and in the implementation of the enterprise customer resources while maximizing the value of corporate profits and customer demand but also to get a win-win situation.Enterprises in the design of the overall CRM strategy you need to consider the different factors to be designed to keep customers.
Keywords: customer retention CRM strategic design