德化陶瓷產(chǎn)業(yè)轉(zhuǎn)型與升級(jí)淺析
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摘 要
德化陶瓷有著悠久的歷史，在古代德化就是我國(guó)陶瓷文化發(fā)祥地之一，并和江西的景德鎮(zhèn)、湖南的醴陵并稱(chēng)為“中國(guó)三大古瓷都”。改革開(kāi)放以來(lái)，在德化政府、企業(yè)和人民的努力下，陶瓷業(yè)發(fā)展迅速。陶瓷產(chǎn)值、出口增長(zhǎng)、稅收繳款等都呈現(xiàn)數(shù)十倍的增長(zhǎng)，并且從全國(guó)各大陶瓷產(chǎn)區(qū)中脫穎而出。雖然德化陶瓷產(chǎn)業(yè)自從改革開(kāi)放以來(lái)不斷發(fā)展壯大，但是數(shù)量的擴(kuò)張和低價(jià)的競(jìng)爭(zhēng)仍是德化陶瓷產(chǎn)業(yè)發(fā)展的主要形式,這是一種低水平粗放型的發(fā)展模式。在國(guó)際和國(guó)內(nèi)的競(jìng)爭(zhēng)日益激烈的今天,德化陶瓷產(chǎn)業(yè)進(jìn)一步發(fā)展問(wèn)題也逐漸顯露。并且由于德化陶瓷偏向出口的產(chǎn)業(yè)結(jié)構(gòu)，使得其在近年來(lái)的經(jīng)濟(jì)形勢(shì)變化中承受著空前的壓力，特別是金融危機(jī)以來(lái)，受諸多因素的影響，企業(yè)利潤(rùn)空間進(jìn)一步壓縮，企業(yè)生存更加困難。因此德化陶瓷產(chǎn)業(yè)轉(zhuǎn)型與升級(jí)是非常必要的，這樣才能站穩(wěn)腳跟，在競(jìng)爭(zhēng)日益激烈的今天占據(jù)一席之地。
本文分析了德化陶瓷業(yè)的發(fā)展現(xiàn)狀，用SWOT分析工具很好的概括了德化陶瓷業(yè)的整體概況。對(duì)德化陶瓷產(chǎn)業(yè)轉(zhuǎn)型與升級(jí)存在的動(dòng)因及主要問(wèn)題進(jìn)行闡述，并借鑒其他陶瓷產(chǎn)區(qū)產(chǎn)業(yè)轉(zhuǎn)型與升級(jí)的成功案例，提出德化陶瓷產(chǎn)業(yè)轉(zhuǎn)型與升級(jí)的對(duì)策與建議。

關(guān)鍵詞：德化陶瓷，轉(zhuǎn)型與升級(jí)，對(duì)策




Transformation And Upgrade Of Dehua Ceramics Industry
Abstract
Dehua ceramics has a long history and de hua is one of Chinese ceramics culture birthplaces in the ancient. With the Jingdezhen of Jiangxi and liling of hunan called “the three ancient ceramics capital”. After reformation and opening, with the effort of dehua government, enterprise and people, ceramics industries develop rapidly .ceramics production, export growth and tax payment etc implement decuple growth, and set apart from the nation each big ceramics production. Although dehua ceramics industry have grow stronger unceasingly since reformation and opening, the number of expansion and low-cost competition are still the main forms of the development of dehua ceramics industry, it is a low level of extensive development pattern. Today the domestic and international competition is becoming ingcreasingly competitive, dehua ceramics industry further development gradually revealed. And because dehua ceramic industrial structure skew towards export,making it under unprecedented pressure in the recent changes of the economic situation, especially since the financial crisis, under the influence of various factors,the enterprise profit space futher compressed and enterprise survival more difficult. Therefore dehua ceramics industry transformation and upgrade is very necessary, in this way dehua ceramics industry can stand firmly and have a place in intense competition today.
This paper analyze that the development situation of dehua ceramics, and with SWOT tool to generalize dehua ceramics overall situation. Expounding that transformation and upgrading of dehua ceramics industry motivation and exsiting the problems. And take example by the other ceramic production industries transformation and upgrading of successful cases. Put forward the suggestions of dehua ceramic industry transformation and upgrading.

Key words: dehua ceramics, transformation and upgrade , countermeasures



目 錄
摘要……………………………………………………………………….…………………..…Ⅰ
Abstract………………………………………………………………………………………...Ⅱ
一、緒論……………………………………………………………………..……………….……1
（一）選題的背景及意義….………………………………………………………….….……1
（二）文獻(xiàn)綜述.………………………………………………………………………….….....1
（三）論文的基本框架.………………………………………………………………….…….2
二、德化陶瓷產(chǎn)業(yè)的概況…………………………………………….…………....................…..3
（一）德化陶瓷產(chǎn)業(yè)的發(fā)展現(xiàn)狀………………………………………………………..….....3
（二）德化陶瓷產(chǎn)業(yè)的SWOT分析........………………………..…………..…………….….4
（三）結(jié)論…..……………………………..……………………………………………….…..7
三、德化陶瓷產(chǎn)業(yè)轉(zhuǎn)型與升級(jí)的動(dòng)因……..………………………….……….……………...…9
（一）德化陶瓷產(chǎn)業(yè)轉(zhuǎn)型與升級(jí)的內(nèi)在原因…………………………………………….…..9
（二）德化陶瓷產(chǎn)業(yè)轉(zhuǎn)型與升級(jí)的外在原因……..………………………………………...10
四、德化陶瓷產(chǎn)業(yè)轉(zhuǎn)型與升級(jí)的主要問(wèn)題….............................................................................11
（一）陶瓷企業(yè)自主創(chuàng)新能力差，科技含量低…………...…………….…..…………….…11
（二）政府支持力度不夠…….…………………………………………….…………….…..11
（三）缺乏人才引進(jìn)、培育、激勵(lì)的機(jī)制………………………………………………….…11
（四）布局松散，集聚效應(yīng)差………………………………………………..……………….12
（五）金融支持陶瓷企業(yè)的力度不夠…………………………………….…………………12
五、陶瓷產(chǎn)業(yè)轉(zhuǎn)型與升級(jí)的成功案例……..………………………….………….………….…13
（一）景德鎮(zhèn)陶瓷產(chǎn)業(yè)的轉(zhuǎn)型與升級(jí)…………………………………..…….………….….13
（二）佛山陶瓷產(chǎn)業(yè)的轉(zhuǎn)型與升級(jí)……...……..……………………...…………………….15
六、德化陶瓷產(chǎn)業(yè)轉(zhuǎn)型與升級(jí)的對(duì)策建議……..……………………….….………………….17
（一）加強(qiáng)陶瓷企業(yè)自身的技術(shù)研發(fā)和創(chuàng)新能力……………………………………….…17
（二）建立推動(dòng)陶瓷產(chǎn)業(yè)轉(zhuǎn)型與升級(jí)的政策促進(jìn)體系……………………..……………...17
（三）促進(jìn)陶瓷人才的引進(jìn)和培養(yǎng)…………………………………..…………………...…18
（四）形成產(chǎn)業(yè)集群，扶持龍頭企業(yè)…………………..…………...………..……………....18
（五）樹(shù)立金融服務(wù)經(jīng)濟(jì)的政策導(dǎo)向……………………………………...…......................18
結(jié)論…………………………………………………………….………………………………..19
參考文獻(xiàn)……………………………………………………….………………………………..20
謝辭…………………………………………………………….………………………………..21



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