(外文翻譯)swot分析
包括英文原文和中文翻譯


中文：3243字
英文：8445字



SWOT是指“優(yōu)勢(shì)”（Strengths）、“弱勢(shì)”（Weaknesses）、“機(jī)會(huì)”（Opportunities）和“威脅”（Threats）的第一個(gè)英文字母的縮寫。在現(xiàn)代企業(yè)管理中，通過SWOT分析，可以結(jié)合企業(yè)所處的環(huán)境對(duì)企業(yè)的內(nèi)部能力和綜合素質(zhì)進(jìn)行較為客觀的評(píng)價(jià)，弄清企業(yè)相對(duì)于其它競(jìng)爭(zhēng)對(duì)手所處的優(yōu)勢(shì)、弱勢(shì)、機(jī)會(huì)和威脅，提醒企業(yè)制定相應(yīng)的競(jìng)爭(zhēng)戰(zhàn)略，使企業(yè)永遠(yuǎn)立于不敗之地位。
一個(gè)企業(yè)的優(yōu)勢(shì)是指該企業(yè)相對(duì)于競(jìng)爭(zhēng)對(duì)手而言所具有的良好的企業(yè)形象、完善的服務(wù)系統(tǒng)、先進(jìn)的工藝設(shè)備、獨(dú)特的經(jīng)營(yíng)技巧、穩(wěn)定的市場(chǎng)地位、與買方、供方和企業(yè)員工之間誠(chéng)信的協(xié)作關(guān)系以及企業(yè)所擁有的優(yōu)勢(shì)資源、技術(shù)、產(chǎn)品以及其他特別的核心競(jìng)爭(zhēng)力。
一個(gè)企業(yè)的弱勢(shì)是指影響該企業(yè)經(jīng)營(yíng)效果和效率的不利因素和特征，諸如公司形象較差、內(nèi)部管理混亂、缺乏明確的企業(yè)戰(zhàn)略、缺少某些關(guān)鍵技能或能力、研究與開發(fā)工作滯后、設(shè)備陳舊、產(chǎn)品質(zhì)量不高、成本過高、銷售渠道不暢、營(yíng)銷技巧較差等，它能使企業(yè)在競(jìng)爭(zhēng)中處于弱勢(shì)地位。
一個(gè)企業(yè)的機(jī)會(huì)是指企業(yè)經(jīng)營(yíng)環(huán)境中可以獲得的重大的有利形勢(shì)，諸如出現(xiàn)新的細(xì)分市場(chǎng)、獲得較快的市場(chǎng)增長(zhǎng)、企業(yè)產(chǎn)品線的擴(kuò)展、出現(xiàn)較多的新增顧客、競(jìng)爭(zhēng)對(duì)手出現(xiàn)重大決策失誤或因驕傲自滿而停滯不前、企業(yè)實(shí)現(xiàn)縱向一體化、繞過有吸引力的外國(guó)市場(chǎng)的關(guān)稅壁壘以及政府調(diào)控的變化、企業(yè)經(jīng)營(yíng)環(huán)境的變化、競(jìng)爭(zhēng)格局的變化、技術(shù)的變化、客戶和供應(yīng)商關(guān)系的改善等因素，都可以視為機(jī)會(huì)......




The SWOT analysis
The SWOT means “Strengths”、 “Weaknesses”、 “Opportunities” with “Threats” of the first English letters. In the modern enterprise management, through SWOT analysis, can evaluate objectively with enterprise internal ability and integrated quality combining enterprise environment. Clear that enterprise relative to other competitors in the strengths, weaknesses, opportunities and threats and remind enterprises to formulate corresponding competition strategy to make enterprises in the place of business forever.
An enterprise's advantages means the enterprise relative to the competition having good enterprise image、perfect service system、the advanced technology and equipment、the unique management skills、stable market position、with the buyer、the supplier and the enterprise employees sincere cooperation relations and the advantage resources owned enterprise、technical、products and other special core competitiveness.
An enterprise's threat means the major disadvantage factors in the environment, constitute the constraints and obstacles of the enterprise development. As joining new competitors、slowing market development speed、in the industry strengthening the competitive position of the buyer or the supplier、changing the policy of the government、the key technology of change etc can become threat of enterprise future success. As the opportunities everywhere, enterprises always exist factors of having threatened effect on enterprise's development ......