浙江省老年旅游市場開發(fā)策略探討
Discussion on development strategy of old age tourist market in Zhejiang Province
 
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摘要：我國已經(jīng)進(jìn)入了老齡化社會(huì)，面對(duì)這個(gè)廣大的老年市場，越來越多的旅行社已經(jīng)加入到了開發(fā)老年旅游市場的行列。但是不少旅行社對(duì)老年旅游團(tuán)承諾得很完美，實(shí)際上旅游活動(dòng)沒有達(dá)到一定的標(biāo)準(zhǔn)。本文結(jié)合對(duì)浙江省老年旅游情況的調(diào)查，分析了我省老年旅游市場存在的潛力、開發(fā)的現(xiàn)狀以及存在的問題，從而提出了一些關(guān)于開發(fā)老年旅游市場的對(duì)策。
Abstract：Our country has already entered the aging society. In the face of the large old age tourist market, more and more travel agencies have already joined the ranks of developing this kind of market. Many travel agencies promise the old age tour groups perfectly, but actually the tourist activities have not achieved the certain standard. According to the survey of the old age traveling situation in Zhejiang Province, this article analyses the potential existent of the old age tourist market, the present situation of the market development and the questions existent, and thus formulates some countermeasures to tap the old age tourist market.
關(guān)鍵詞：老年旅游者；旅行社；導(dǎo)游
Key words：old age tourist； travel agency；tour guide