摘 要

近年來，受工業(yè)生產(chǎn)加快和固定資產(chǎn)投資規(guī)模擴(kuò)大的影響，工業(yè)品生產(chǎn)用的原材料價(jià)格持續(xù)上漲，直接造成了產(chǎn)品的市場(chǎng)價(jià)格波動(dòng)。價(jià)格的頻繁變動(dòng)使得企業(yè)難以準(zhǔn)確預(yù)測(cè)成本和利潤(rùn)。進(jìn)而無法快速響應(yīng)客戶需求，降低了企業(yè)的市場(chǎng)競(jìng)爭(zhēng)能力。本文經(jīng)過分析，首先清楚講述了目前國內(nèi)外原鋁市場(chǎng)價(jià)格波動(dòng)以及鋁制品市場(chǎng)空間實(shí)況，明確大力發(fā)展鋁制品具有可能性；并從供應(yīng)鏈成本管理的角度分述了原鋁供應(yīng)商→鋁制品行業(yè)→下游購買者供應(yīng)鏈上可采取的各成本控制策略：針對(duì)上游供應(yīng)商的庫存與采購策略，企業(yè)內(nèi)部的成本控制方法應(yīng)用以及成本向下游購買者傳遞等等；并將重點(diǎn)放在了針對(duì)下游購買者的價(jià)格傳遞機(jī)制上，建立價(jià)格傳遞系數(shù)模型，分析價(jià)格傳遞系數(shù)與其各影響因素之間的關(guān)系，最終落腳到當(dāng)原鋁價(jià)格變動(dòng)時(shí)，如何利用價(jià)格傳遞系數(shù)各鋁制品定價(jià)提供依據(jù)。完成本次研究的核心內(nèi)容；最后通過實(shí)例演示了價(jià)格傳遞系數(shù)的應(yīng)用方式及具體過程。此次研究成果可應(yīng)用到其它各相似領(lǐng)域的定價(jià)策略中。

關(guān)鍵詞：鋁制品，價(jià)格波動(dòng)，價(jià)格傳遞

















ABSTRACT

In recent years,because of the impact of industrial production speeding up and the expansion of fixed assets investment scale, the prices of the raw materials using in industrial production continue to rise,which has direct result of the fluctuations of market price. The frequent changes in prices makes it difficult to accurately predict business costs and profits, thus unable to respond quickly to customer demand, reducing their market competitiveness. Through this analysis,we can see the truth of the current domestic and international market price fluctuations in primary aluminum,and aluminum products market space in fact.And it is possible to vigorously develop aluminum products.In addition,this paper shows the cost controlling strategis on the supply chain of sub-suppliers in the primary aluminum → aluminum products → buyers downstream industry in the eye of supply chain cost management: inventory and procurement strategy according to upstream suppliers, the applications of cost controlling strategis when in the enterprise, and price transferring to the purchasers, and so on.Then it will focus on the price transmission mechanism for the lower reaches who purchase the aluminum products, establish the price transfer coefficient model and analyze the relationship between price transferring coefficient and its factors.And finally it will be home to how to use the price transferring coefficient to service for aluminum products pricing when the primary aluminum price fluctuats,which is the center thing we should study. Finally, examples demonstrated the price of the transfer coefficient and the specific ways of using the process. The research results can be applied to other areas of similar pricing strategy.

Key words：aluminum products, price fluctuations, price transmission














目 錄

中文摘要 Ⅰ
ABSTRACT Ⅱ
目錄 Ⅲ
1緒論
1.1研究背景及研究意義
1.2國內(nèi)外研究現(xiàn)狀
1.3研究思路及研究?jī)?nèi)容
2原鋁市場(chǎng)及鋁制品市場(chǎng)分析
2.1原鋁市場(chǎng)
2.1.1鋁在經(jīng)濟(jì)發(fā)展中的地位
2.1.2 國內(nèi)外鋁市場(chǎng)價(jià)格走勢(shì)回顧
2.1.3 國內(nèi)外鋁市場(chǎng)展望
2.2鋁加工市場(chǎng)
2.2.1國內(nèi)鋁加工業(yè)現(xiàn)狀
2.2.2鋁加工業(yè)市場(chǎng)空間預(yù)測(cè)
2.2.3行業(yè)面臨的機(jī)遇
2.2.4我國鋁制品市場(chǎng)存在的主要問題分析
3原鋁價(jià)格波動(dòng)下的應(yīng)對(duì)策略
3.1成本向上游供應(yīng)商傳遞—采購及庫存策略
3.2企業(yè)內(nèi)部消化—成本控制方法應(yīng)用
3.3成本向下游購買者傳遞—鋁制品價(jià)格策略
4鋁制品價(jià)格策略研究
4.1價(jià)格傳遞機(jī)制分析
4.2價(jià)格傳遞系數(shù)分析
4.2.1價(jià)格傳遞系數(shù)影響因素分析
4.2.2價(jià)格傳遞系數(shù)與利潤(rùn)額的關(guān)系分析
4.3基于價(jià)格傳遞系數(shù)的產(chǎn)品定價(jià)策略
5實(shí)例分析
5.1數(shù)據(jù)收集
5.2數(shù)據(jù)分析
6 結(jié)論
參考文獻(xiàn)