Japan in the 1960s: "Industrial design nation. And many, many successful entrepreneurs, academics, politicians are surprised with the tremendous energy of the industrial design of the industrial designer's life is full of endless yearning.Industrial design, why has such a charm? This involves the relationship between industrial design and product, corporate, and market. Described the relationship between industrial design and product, corporate, and market, I would like to talk about the relationship between the products, enterprises, markets, it is necessary.Relationship of the three products, enterprises, the market, much like the skills, people and society all three. Need to have a rich and comprehensive skills, through certain mechanisms use the skills to realize their own value, create social value and this value recognized by the public, in order to establish the existence of their image in society. Which what is the market? In fact, the market is a commercialized society. In other words, the market is only a social component. It is based on the pursuit of profit maximization as the fundamental purpose of the society. In such a society, only the largest commercial profit, is successful in order to set up their own image, and was eventually recognized by the community.Enterprises to survive in this society, companies need to make reasonable use of their own available resources, good corporate governance mechanisms to create their own core products and to sell your product to make their products both for the enterprise to achieve maximum profits, and create the greatest social benefits for the community. In order to be recognized by the public, establish a good image. Thus, the product a special position in the enterprise is self-evident. The real purpose of the industrial design is to create products of true quality (real quality is

日本在60年代便提出：“工業(yè)設(shè)計立國”。且許許多多成功的企業(yè)家、學(xué)者、政治家，都驚異與工業(yè)設(shè)計的巨大能量，并對工業(yè)設(shè)計師的生活充滿了無盡的向往。工業(yè)設(shè)計為何有如此魅力呢？這就涉及到了工業(yè)設(shè)計與產(chǎn)品、企業(yè)、市場的關(guān)系。但在闡述工業(yè)設(shè)計與產(chǎn)品、企業(yè)、市場的關(guān)系之前，我想先說一下產(chǎn)品、企業(yè)、市場之間的關(guān)系，這是很有必要的。產(chǎn)品、企業(yè)、市場三者的關(guān)系，很像技能，人與社會三者的關(guān)系。人需要在掌握了豐富而且全面的技能后，通過一定的機制利用技能去實現(xiàn)自身價值，創(chuàng)造社會價值，并使這種價值得到社會公眾的認可，從而在社會中建立起自己的形象存在。哪什么是市場呢？其實市場是一個商品化的社會。也就是說，市場只是社會的一個組成部分。它是以追求利潤的最大化為根本目的的社會。在這樣的社會中，只有實現(xiàn)了最大的商業(yè)利潤，才是成功的，才能建立起自己的形象，而最終被社會所認可。企業(yè)要在這樣的社會中生存，企業(yè)就需要合理的利用自身掌握的資源，在良好的企業(yè)管理機制下，創(chuàng)造出自己的核心產(chǎn)品，并向社會推銷自己的產(chǎn)品，使自己的產(chǎn)品既為企業(yè)實現(xiàn)最大的利潤，又為社會創(chuàng)造最大的社會效益。從而得到社會公眾認同，樹立企業(yè)自身的良好形象。由此可見，產(chǎn)品在企業(yè)中特殊的重要地位是不言而喻的。工業(yè)設(shè)計的真正目的是創(chuàng)造產(chǎn)