產(chǎn)業(yè)鏈末端核心企業(yè)風(fēng)險(xiǎn)分析

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摘 要
產(chǎn)業(yè)鏈之中存在了大量的上下游關(guān)系和相互價(jià)值的交換，上游產(chǎn)業(yè)向下游產(chǎn)業(yè)輸送產(chǎn)品或者服務(wù)，下游產(chǎn)業(yè)向上游產(chǎn)業(yè)反饋信息。產(chǎn)業(yè)鏈內(nèi)的核心企業(yè)與其他產(chǎn)業(yè)鏈內(nèi)相關(guān)企業(yè)的風(fēng)險(xiǎn)是息息相關(guān)的，尤其是產(chǎn)業(yè)鏈末端的核心企業(yè)風(fēng)險(xiǎn)既有來自于企業(yè)內(nèi)部，也有來自其他企業(yè)，因此其風(fēng)險(xiǎn)管理應(yīng)從產(chǎn)業(yè)鏈角度思考如何進(jìn)行風(fēng)險(xiǎn)控制。
本文作者在閱讀大量相關(guān)國(guó)內(nèi)外文獻(xiàn)的基礎(chǔ)上，以產(chǎn)業(yè)鏈理論為指導(dǎo)，考慮企業(yè)自身發(fā)展的需要和社會(huì)對(duì)企業(yè)的要求，分析產(chǎn)業(yè)鏈末端核心企業(yè)風(fēng)險(xiǎn)形成因素及其防范措施。通過產(chǎn)業(yè)鏈、核心企業(yè)、風(fēng)險(xiǎn)相關(guān)的理論演繹，對(duì)產(chǎn)業(yè)鏈末端核心企業(yè)風(fēng)險(xiǎn)進(jìn)行分析，提出相應(yīng)的風(fēng)險(xiǎn)防范措施，并結(jié)合蘇寧電器的具體案例分析加以檢驗(yàn)，最后本文得出結(jié)論：蘇寧的財(cái)務(wù)問題主要是由于自身關(guān)閉低效能店面、加大宣傳廣告力度、實(shí)行線上線下同價(jià)策略，以及選擇自營(yíng)物流導(dǎo)致的。對(duì)于以上風(fēng)險(xiǎn)因素，蘇寧自身做出了敏銳的反應(yīng)，但是仍然有一些不到位的地方，本文在最后也提出了自己的一點(diǎn)看法。
關(guān)鍵詞：產(chǎn)業(yè)鏈 核心企業(yè) 風(fēng)險(xiǎn)


ABSTRACT

Among the industry chain downstream presence of a large number of relations and mutual exchange of value,the upstream transport industrial products or services to the downstream and downstream industries feedback. The risk of core business within the industry chain is closely related to other related industrial chain business.In particular, the core enterprise risk both from the end of the industrial chain in the enterprise and other companies , so the risk management should think about how to control the risk from the perspective of industrial chain.
I write this peper based on reading a large number of relevant literature both at home and abroad, guided by the industrial chain theory,considering the need of the development of enterprise and the social requirement for enterprise, analyse the risk factors and preventive measures of the core enterprise of industrial chain ends .Integrated the industrial chain, the core enterprise and risk related theory, analyse the core enterprise risk of the industry chain end,put forward the corresponding measures to prevent risks and combined with case analysis to test them,at the end of the paper I draw the conclusion：Su ning 's financial problems mainly due to its inefficient stores closed, increased advertising efforts, the implementation of same pricing strategy online and offline, and conducting logistics itself. For the risk factors above, su ning made a sharp reaction itself, but there are still something does not reach the designated position, at the end of this paper also puts forward my own point.

Key words：industry chain core enterprise risk


目 錄

前言 - 1 -
1產(chǎn)業(yè)鏈和產(chǎn)業(yè)鏈末端核心企業(yè)概述 - 2 -
1.1產(chǎn)業(yè)鏈 - 2 -
1.2產(chǎn)業(yè)鏈末端核心企業(yè) - 2 -
2產(chǎn)業(yè)鏈末端核心企業(yè)風(fēng)險(xiǎn)表現(xiàn) - 3 -
2.1財(cái)務(wù)風(fēng)險(xiǎn) - 3 -
2.2市場(chǎng)風(fēng)險(xiǎn) - 3 -
2.3信息風(fēng)險(xiǎn) - 4 -
2.4政策性風(fēng)險(xiǎn) - 4 -
3產(chǎn)業(yè)鏈末端核心企業(yè)風(fēng)險(xiǎn)成因 - 4 -
3.1內(nèi)部控制的失誤 - 4 -
3.2企業(yè)戰(zhàn)略定位不當(dāng) - 5 -
3.3上下游之間的縱向競(jìng)爭(zhēng) - 6 -
3.4反壟斷的政策導(dǎo)向 - 6 -
4產(chǎn)業(yè)鏈末端核心企業(yè)風(fēng)險(xiǎn)防范措施 - 7 -
4.1完善財(cái)務(wù)內(nèi)控，嚴(yán)格預(yù)算 - 7 -
4.2謹(jǐn)慎選址合理定位，科學(xué)管理 - 7 -
4.3信息共享，共御風(fēng)險(xiǎn) - 8 -
4.4合法維權(quán) - 9 -
5案例分析 - 9 -
5.1企業(yè)概況 - 9 -
5.2企業(yè)風(fēng)險(xiǎn)分析 - 9 -
5.2.1競(jìng)爭(zhēng)環(huán)境激烈 - 9 -
5.2.2節(jié)能補(bǔ)貼政策的退出 - 11 -
5.3 企業(yè)風(fēng)險(xiǎn)應(yīng)對(duì)措施 - 11 -
5.3.1整合店鋪，提高經(jīng)營(yíng)質(zhì)量 - 11 -
5.3.2“超電器化”戰(zhàn)略，拓展業(yè)務(wù) - 11 -
5.3.3 信息化改革，自營(yíng)物流 - 12 -
5.3.4提高資金利用水平 - 12 -
5.3.5 緊跟政策導(dǎo)向 - 13 -
結(jié)束語(yǔ) - 13 -
參考文獻(xiàn) - 14 -