我國(guó)家電行業(yè)國(guó)際競(jìng)爭(zhēng)力評(píng)價(jià)分析與對(duì)策研究



①頁(yè)數(shù)：65頁(yè)

②字?jǐn)?shù)：45149字

③ 摘要：

家電業(yè)是我國(guó)開(kāi)放最早的行業(yè)之一,經(jīng)過(guò)二十多年的發(fā)展，已經(jīng)成為全球家電產(chǎn)品的重要生產(chǎn)基地，出口規(guī)模持續(xù)擴(kuò)大。隨著經(jīng)濟(jì)全球化的發(fā)展，中國(guó)經(jīng)濟(jì)與世界經(jīng)濟(jì)的關(guān)系越來(lái)越緊密，中國(guó)產(chǎn)業(yè)同世界產(chǎn)業(yè)的競(jìng)爭(zhēng)關(guān)系也越來(lái)越復(fù)雜，中國(guó)家電企業(yè)同許多跨國(guó)家電企業(yè)的競(jìng)爭(zhēng)日益加劇。如何評(píng)價(jià)中國(guó)家電業(yè)的國(guó)際競(jìng)爭(zhēng)力，對(duì)于我國(guó)政府制定相關(guān)的產(chǎn)業(yè)經(jīng)濟(jì)政策和家電企業(yè)制定國(guó)際化戰(zhàn)略都有著重要意義。

本文的研究，在闡述國(guó)際競(jìng)爭(zhēng)相關(guān)研究成果的基礎(chǔ)上，對(duì)我國(guó)家電產(chǎn)業(yè)的發(fā)展歷程與現(xiàn)狀、國(guó)際競(jìng)爭(zhēng)力的發(fā)展?fàn)顩r進(jìn)行了系統(tǒng)分析；構(gòu)建了我國(guó)家電產(chǎn)業(yè)國(guó)際競(jìng)爭(zhēng)力的評(píng)價(jià)指標(biāo)體系，并利用評(píng)價(jià)指標(biāo)體系對(duì)我國(guó)家電行業(yè)的國(guó)際競(jìng)爭(zhēng)力狀況進(jìn)行了綜合評(píng)估；以此為依據(jù)，對(duì)我國(guó)家電行業(yè)在經(jīng)濟(jì)全球化與競(jìng)爭(zhēng)國(guó)際化的知識(shí)經(jīng)濟(jì)時(shí)代下，如何提高我國(guó)家電行業(yè)的國(guó)際競(jìng)爭(zhēng)力提出了相關(guān)的對(duì)策建議。通過(guò)本文的研究，一方面，是對(duì)企業(yè)國(guó)際競(jìng)爭(zhēng)戰(zhàn)略理論在我國(guó)家電行業(yè)進(jìn)行實(shí)證研究領(lǐng)域的理論擴(kuò)展，另一方面，為我國(guó)家電行業(yè)通過(guò)提高國(guó)際競(jìng)爭(zhēng)力來(lái)開(kāi)展國(guó)際化經(jīng)營(yíng)，提供了科學(xué)的理論基礎(chǔ)和實(shí)踐指導(dǎo)。因此，本文的研究，無(wú)論是在理論發(fā)展層面，還是在具體的執(zhí)行操作層面，都具有重要的作用與價(jià)值。



Abstract：

China's household electrical appliance industry is open one of the earliest industries, after twenty years of development, has been formed all over the world to become a major household electrical appliances production base continues to expand exports. With the development of economic globalization, China's economic relations with the world economy more and more closely, the Chinese industry's competitiveness with the world's industrial relations more and more complex, with many Chinese household electrical appliance enterprises of household electrical appliance enterprises cross-border competition. Chinese home appliance industry，how to assess the international competitiveness of our country for the Government to formulate economic policy-related industries and consumer electronics companies to develop strategies for the internationalization of great significance.

This study, in the relevant research results in international competition on the basis of China's household electrical appliance industry in the development process and the status quo, the international competitiveness of the development of a systematic analysis of the situation; to build a home electrical appliance industry, our country's international competitiveness eva luation index system, and the use of eva luation index system of China's household electrical appliance enterprises in the international competitiveness of a comprehensive assessment of the situation; as a basis for China's household electrical appliance industry in the economic globalization and international competition in the era of knowledge economy, how China's household electrical appliance industry, improve the international competitiveness of put forward countermeasures and suggestions related. Through the study of this article, on the one hand, the international competitiveness of enterprises of strategic theory in China's household electrical appliance industry empirical research to expand the field of theory, on the other hand, China's household electrical appliance industry to improve international competitiveness through international operation to provide a scientific theoretical basis and practical guidance. Therefore, this study, regardless of the development dimension in the theory or the implementation of specific operations at all levels play an important role and value.



④目錄：

第一章 緒 論 1

1.1 論文研究背景與意義 1

1.2 國(guó)內(nèi)外研究現(xiàn)狀 2

1.3 論文的總體思路及研究框架 5

1.4 論文研究方法 5

第二章 企業(yè)國(guó)際競(jìng)爭(zhēng)力的相關(guān)理論基礎(chǔ) 7

2.1 企業(yè)國(guó)際競(jìng)爭(zhēng)力的內(nèi)涵 7

2.2 企業(yè)國(guó)際競(jìng)爭(zhēng)力的理論演進(jìn) 8

2.3 影響企業(yè)國(guó)際競(jìng)爭(zhēng)力的因素 12

第三章 我國(guó)家電行業(yè)的發(fā)展現(xiàn)狀與存在的問(wèn)題 15

3.1 我國(guó)家電行業(yè)的發(fā)展現(xiàn)狀與趨勢(shì) 15

3.2 我國(guó)家電行業(yè)的區(qū)域分布及產(chǎn)業(yè)集聚度演變 20

3.3 我國(guó)家電行業(yè)發(fā)展還存在的主要問(wèn)題 25

第四章 我國(guó)家電行業(yè)的國(guó)際競(jìng)爭(zhēng)環(huán)境分析 26

4.1 國(guó)際家電行業(yè)的行業(yè)結(jié)構(gòu)分析 26

4.2 國(guó)際家電市場(chǎng)競(jìng)爭(zhēng)態(tài)勢(shì)分析 29

4.3 從環(huán)境分析看我國(guó)家電企業(yè)參與國(guó)際競(jìng)爭(zhēng)的機(jī)遇與挑戰(zhàn) 33

第五章 我國(guó)家電行業(yè)國(guó)際競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系的構(gòu)建及評(píng)估35

5.1 我國(guó)家電行業(yè)國(guó)際競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系的構(gòu)建原則 35

5.2 我國(guó)家電行業(yè)國(guó)際競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系的構(gòu)建 36

5.3 我國(guó)家電行業(yè)國(guó)際競(jìng)爭(zhēng)力的單項(xiàng)評(píng)價(jià) 38

5.4 我國(guó)家電行業(yè)國(guó)際競(jìng)爭(zhēng)力的總體評(píng)價(jià) 46

第六章 提升我國(guó)家電行業(yè)國(guó)際競(jìng)爭(zhēng)力的對(duì)策建議 48

6.1 政府層面對(duì)家電行業(yè)提高國(guó)際競(jìng)爭(zhēng)力的支持建議 48

6.2 對(duì)家電企業(yè)自身提高國(guó)際競(jìng)爭(zhēng)力的對(duì)策建議 49

結(jié)束語(yǔ) 56

參考文獻(xiàn) 57

論文摘要 1

Abstract 2



⑤關(guān)鍵字：

家電行業(yè) 國(guó)際競(jìng)爭(zhēng)力 家電行業(yè)國(guó)際競(jìng)爭(zhēng)力評(píng)價(jià)



⑥參考文獻(xiàn)：

[1]中國(guó)國(guó)家統(tǒng)計(jì)局編.中國(guó)統(tǒng)計(jì)年鑒[M].北京:中國(guó)統(tǒng)計(jì)出版社,2000、2001.

[2]中國(guó)國(guó)家統(tǒng)計(jì)局編.國(guó)際統(tǒng)計(jì)年鑒[M].北京:中國(guó)統(tǒng)計(jì)出版社,2001.

[3]劉小怡..