電子商務市場(外文翻譯)
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中文： 3000 字
英文： 8300字符


一．電子商務方興未艾
在2000年的科技泡沫爆發(fā)的時候，瘋狂炒作的網(wǎng)上公司好象隨之蒸發(fā)了，許多的網(wǎng)上貿(mào)易也被迫流產(chǎn)。劫后余生網(wǎng)上公司無不盡最大的努力來緊縮商務，幸好還有與日俱增的互聯(lián)網(wǎng)用戶在激勵著他們?，F(xiàn)在，對網(wǎng)上公司的評價又有所提高了，并且很多提供商業(yè)服務公司的確也已開始贏利了，但貿(mào)易界還是比較謹慎地評價互聯(lián)網(wǎng)的潛能。有趣的是，對于世界經(jīng)濟的預期正達到一個鼎盛的時期，有人大膽預言，世界上大量經(jīng)濟巨頭不久都會以某種方式移師信息空間。
據(jù)商務部不完全統(tǒng)計表明，去年網(wǎng)上零售額增加了26%，達到550億美元。這聽起來的確是一個很大的數(shù)目，但這僅相當于全球零售業(yè)總額的1.6%。大部分的成年消費者依然習慣于到“磚+混凝土”的建筑世界里消費。
其實商務部公布的數(shù)字僅涉及部分產(chǎn)業(yè)。例如，該數(shù)字雖然包括了網(wǎng)上旅游服務，這一電子商務界最成功也是增長最快的行業(yè)之一。IAC (InterActiveCorp)，expedia.com 和 hotels.com兩個站的擁有者，去年僅它一家就有100億美元的營業(yè)額，包括航空業(yè)、賓館業(yè)、出租車公司在內(nèi)的競爭對手去年網(wǎng)上營業(yè)總額也有大幅攀升，但這些網(wǎng)上營業(yè)額攀升的企業(yè)在商務部的數(shù)字中并未得到體現(xiàn)。
同樣，商務部的數(shù)字也沒有包含財經(jīng)服務、票務代理、網(wǎng)上色情（據(jù)<成人視訊>的數(shù)據(jù)顯示去年美國網(wǎng)上色情業(yè)營業(yè)額高達20億美元）等行業(yè)在內(nèi)。另外大量與博彩業(yè)相關的商業(yè)形為(世界范圍內(nèi)的網(wǎng)上博彩業(yè)營業(yè)額高達60億美元)也沒有提及 ......




When the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses folded. The survivors plugged on as best they could, encouraged by the growing number of internet users. Now valuations are rising again and some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.
The raw numbers tell only part of the story. According to America’s Department of Commerce, online retail sales in the world’s biggest market last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. The vast majority of people still buy most things in the good old “bricks-and-mortar” world.
But the commerce department’s figures deal with only part of the retail industry. For instance, they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce.
InterActiveCorp (IAC), the owner of expedia.com and hotels.com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.
Nor do the figures take in things like financial services, ticket-sales agencies, pornography (a $2 billion business in America last year, according to Adult Video News, a trade magazine), online dating and a host of other activities, from tracing ancestors to gambling (worth perhaps $6 billion worldwide). They also leave out purchases in grey markets, such as the online pharmacies that are thought to be responsible for a good proportion of the $700m that Americans spent last year on buying cut-price prescription drugs from across the border in Canada ......